全球化时代的中国篮球 治理、市场与文化PDF电子书下载

Chapter 1．Introduction 1

1.1 Globalization and Sport in China 1

1.2 Research Aim and Objectives 13

1.3 Thesis Structure 15

Chapter 2．Theorizing the GlobalLocal Nexus 19

2.1 Introduction 19

2.2 Definition of Globalization 20

2.3 Globalization and Sport 25

2.4 Grobalization/Glocalization Theory and Sport Studies 34

2.5 Theoretical Framework and Research Questions 40

2.6 Conclusion 42

Chapter 3．Methodology 44

3.1 Introduction 44

3.2 Ontology and Epistemology 45

3.3 Methodological Considerations 49

3.4 Research Methods 53

3.5 Reliability,Validity,and Ethical Considerations 63

3.6 Research Design 66

3.7 Conclusion 68

Chapter 4．Historical Overview 71

4.1 Introduction 71

4.2 Development of the NBA 72

4.3 Sport Development in the PRC 83

4.4 Conclusion 99

Chapter 5．Globalization and the Governance of Chinese Basketball 102

5.1 Introduction 102

5.2 The Grobalization of the NBA and the Internationalization of Basketball 103

5.3 Glocalization and the Professionalization of Chinese Basketball 112

5.4 Conflicting Globalization:A Professional Sports League with Socialist Characteristics? 118

5.5 Conclusion 147

Chapter 6．Globalization and the Chinese Basketball Market 149

6.1 Introduction 149

6.2 Grobalization and the NBA's Chinese Marketplace 150

6.3 Glocalization and the Emergence of an Indigenous Basketball Market 167

6.4 McDonald's or Shanghai Food? 179

6.5 Conclusion 189

Chapter 7．Globalization and Chinese Basketball Culture 191

7.1 Introduction 191

7.2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture 192

7.3 A Resistant Voice from Above:The Nation's Culturalization of Chinese Basketball 215

7.4 A Resistant Voice from Below:the Grassroots' Ethos and the Glocalization of Chinese Basketball Culture 225

7.5 Conclusion 238

Chapter 8．Conclusion 239

8.1 Research Findings 239

8.2 Contribution to Theory 248

8.3 Research Limitations and Recommendations 249

Appendices 251

Interview Schedule A 251

Interview Schedule B 252

Interview Schedule C 253

Bibliography 255

Acknowledgement 285