有效商务英语书面沟通PDF电子书下载

Part One An Overview of Business English Written Communication 1

Chapter 1 Understanding communication 3

Chapter 2 Understanding verbal communication 17

Chapter 3 Principles for business English written communication（Ⅰ） 33

Chapter 4 Principles for business English written communication（Ⅱ） 53

Chapter 5 Principles for business English written communication（Ⅲ） 73

Part Two Marketing Communication 87

Chapter 6 Company profile including mission，vision and values statements 89

Chapter 7 Marketing writing-slogans，advertisements，brochures and leaflets 107

Chapter 8 Press releases 125

Chapter 9 Sales letters 141

Chapter 10 Goodwill letters 159

Part Three External International Business Correspondence 177

Chapter 11 Inquiry letters and replies 179

Chapter 12 Offer and counter-offer letters 199

Chapter 13 Orders and acknowledgements 215

Chapter 14 Letters concerning shipment 231

Chapter 15 Claim and adjustment letters 247

Part Four International Business Contract Writing 265

Chapter 16 International sales contract 267

Chapter 17 Agency agreement and joint venture agreement 293

Chapter 18 Franchising agreement 313

Part Five Internal Business Communication 339

Chapter 19 Memo and email writing 341

Chapter 20 Report writing 361

Chapter 21 Meeting management tools 381

Chapter 22 Business proposals and plans 395

Part Six Formatting Business Documents 415

Chapter 23 Standard formats of business letters 417

Chapter 24 Layout of faxes 431

Bibliography 437