会展实用英语 读写篇PDF电子书下载

Chapter 1 The MICE Industry and the World Expo 会展业和世博会 1

Section A Reading Assignment 1

What is MICE? 2

Section B Case Study 8

Types of Meetings 8

Section C Format Writing 10

Exhibition Manuals 会展指南 10

Chapter 2 MICE Planning 会展策划 15

Section A Reading Assignment 15

Who Plans and Holds Meetings? 16

Section B Case Study 21

The Convention Marketing Mix 21

Section C Format Writing 22

Business Letters 商业信函 22

Chapter 3 Event Sponsorship 会展融资 32

Section A Reading Assignment 32

Identifying Potential Sponsors 33

Section B Case Study 39

Sponsorship of ICT 2002 39

Section C Format Writing 45

Part 1 Visiting Card 名片 45

Part 2 Memo 内部通知 47

Chapter 4 Event Marketing 会展营销 52

Section A Reading Assignment 52

Online Event Marketing 53

Section B Case Study 58

Clever E-mail 58

Section C Format Writing 59

Part 1 Invitation Letter 邀请信 59

Part 2 Invitation Card 邀请卡 62

Part 3 Acceptance and Regret 回贴与辞谢 64

Chapter 5 Negotiations 谈判 67

Section A Reading Assignment 67

Negotiating Tactics 68

Section B Case Study 74

To Be a Skilled Negotiator 74

Section C Format Writing 76

Contract 合同 76

Chapter 6 Logistics 物流 83

Section A Reading Assignment 83

The Logistics Value-Added Process 84

Section B Case Study 89

Event Shipping Services 89

Section C Format Writing 90

Bill of Lading 提单 90

Invoice 发票 91

Application Form for Cargo Transportation Insurance 货物运输保险投保单 92

Declaration Form 报关单 95

Certificate of Origin 产地证明书 99

Chapter 7 Exhibit Space Preparation and Decoration 展台搭建 103

Section A Reading Assignment 103

Key Factors for Successful Events 104

Section B Case Study 109

Theme Building of the Event 109

Section C Format Writing 111

Part 1 Notice 通知 111

Part 2 Leaflet 传单 113

Chapter 8 Event Information Management 会展信息管理 117

Section A Reading Assignment 117

The Guest Package System 118

Section B Case Study 123

Stages of IT Implementation 123

Section C Format Writing 125

E-mail 电子邮件 125

Chapter 9 Food and Beverage Service 会展餐饮服务 128

Section A Reading Assignment 128

Banquet Room Reservation,Assignment and Setup 129

Section B Case Study 140

Dining Service Styles and Procedures 140

Section C Format Writing 141

Function Sheet 餐饮服务订单 141

Chapter 10 Event Finance 会展财务 146

Section A Reading Assignment 146

Successful Budgeting 147

Section B Case Study 154

The Budget for the ASEM 2000 Conference 154

Section C Format Writing 155

Financial Statements—Balance Sheet 财务报表——收支平衡表 155

Chapter 11 Overseas Exhibition 出展管理 163

Section A Reading Assignment 163

Shipment,Insurance and Stand 164

Section B Case Study 170

Show Rules and Regulations Concerning the Exhibitors 170

Section C Format Writing 174

Reservation Fax 预订传真 174

Chapter 12 Event Management 展览现场管理 178

Section A Reading Assignment 178

All for the Big Day 179

Section B Case Study 185

Wi-Fi Success at a Film Festival 185

Section C Format Writing 191

Opening Address 开幕致辞 191

Chapter 13 Security,Safety and Risk Management 安保与风险管理 196

Section A Reading Assignment 196

Handling Hazards that Might Arise 197

Section B Case Study 203

The First Theft at the Kongju National Museum 203

Section C Format Writing 205

Safety Requirements of Science Fair Rules 科技展览会安全规章 205

Chapter 14 Pre-Post Convention Tours 会前会后旅游 210

Section A Reading Assignment 210

Tour Proposals 211

Section B Case Study 215

Section C Format Writing 217

Post-meeting Tours Itinerary 会后旅游线路 217

Chapter 15 Event Evaluation 会展评估 221

Section A Reading Assignment 221

Event Evaluation Approaches 222

Section B Case Study 228

Follow up on the Janpanese Propaganda Exhibition in Perkins 228

Section C Format Writing 229

Evaluation Meeting and Report 评估会议和评估报告 229

Chapter 16 Handling Problems and Complaints 会展问题与投诉处理 234

Section A Reading Assignment 234

Handling Problems and Complaints 235

Section B Case Study 241

ABC Convention Corporation Guest Satisfaction Questionnaire 241

Section C Format Writing 247

Reply to a Guest Complaint 回复投诉信 247

附录 254