全球化背景下的营销研究与实践 2007国际营销学术交流峰会优秀论文集PDF电子书下载

A Preliminary Research on Ecologically Intelligent Business Model&Hong Zhao Sha Zhang Jianxin You 1

A Study on the Mechanism of Relationship between Customer Knowledge Management,Market Orientation and Cross-selling's Performance&Minghui Qian Jie Meng Jimin Xia Lianzhao Yu 11

An Empirical Research on the Retail Service Quality Model&Hui Zhao 26

An Empirical Study on the Influencing Factors of University Student's Online Shopping Behavior&Xingdong Wang Jinyong Guo 33

An Empirical Study on the Relationship Among Customer Satisfaction,Switching Cost and Store Loyalty&Yurong Zeng Lei Zhang 42

An Empirical Study on the Relationship of Market Orientation,Quality Orientation and Business Performance&Peng Du Houfen Wan 52

An Integrated Competence Model based on Firms'Capability Structure and Customer Value&Shuilong Xu Yu Sun 64

Applied Research on Value Innovation Base on Deeply Development of Implicit Demand:Take the Housing Product Development as an Example&Luo Yongtai Zhao Yanhua 73

Attitude towards TV Advertising:Cross-Cultural Study&Guoqing Guo Fanny Sau-Lan Cheung Wing-Fai Leung Cheris Wing-Chi Chow 82

Brand Equity Generation:Base on Customers'Interactive-recognition and Interactive-effect&Haiying Wei Lei Huang 91

Cause's Attributes Influencing Consumer's Purchasing Behavior:an Exploratory Factor Analysis&Du Lanying Hou Jundong Li Jianfeng 99

Customer Segmentation Based on Survival Character&Guozheng Zhang 111

Determinants for Consumers'Evaluations of Local versus Global Products:Examining the Roles of Identity Accessibility,Diagnosticity and Self-Categorizations&Yinlong Zhang Adwait Khare 119

Effects of Marketing Communication on Brand Image&Guang Yu 126

Predict One Year Radio Reach&Fang Li Cam Rungie Carl Driesener 137

Regional Disparity and Attitude towards Marketing——An Explication of the Chinese Context&Fang Liu Jianyao Li 145

Research on Applications of BP Neural Network in Forecasting Firm's Network Marketing&Xiongyi Li Weihua Xu 155

Research on Regional Brand Formation Mechanism Based on Small-and-Medium-Sized Enterprises Cluster of Wenzhou&Lihui Sun 161

Should Manufacturer Iead the Marketing Channel&QuanBao Niu 171

Study on Correlations between Customer's Gender and Word-of-Mouth Communication&Wei Fu-xiang Yao Ya-nan 180

Study on Driving Factors of Brand Relationships&Zhimin Zhou Ning Zhang Mi Li 190

Study on the Signaling Game Model of Customer Calculative Trust&Zhuang Kang 201

Study on the Traditional Manufacturing Industrial Cluster's Policy:Based on Cluster Brand&Jianzhuang Zheng Zheng Ye 209

Symbiotic Marketing Models and Strategies in the Consumer Value Chain&Xun Cui Rongsen Zhou Ying Zhang 218

The Effects of Customer Participation to Customer Satisfaction:an Empirical Research&Yali Dong Lijun He 230

The Effects of Quality of E-Commerce Web's on Customer's Web Loyalty&Yufang Jin Shengnan Liu Hui Qi Dahai Dong 242

The Empirical Research about the Influence of Service Fairness on the Customer Voluntary Performance&Zhifang Zhan Biqun Gan Hui Wang 255

The Research Based on the Stochastic Petri Net of the Importance of the Relationship Market&Jingdong Chen Xianhua Han 267

The Study of Consumer Value and Marketing Strategy for Chinese High-top Sports Market&xiaofeng Liu Pei Huang 275

The Implementation of Electronic Supply Chain in International Trade A Case Study:Dell Corporation's Electronic Marketing&Hanlin Chen Lingxiang Kong 284