新剑桥商务英语 初级 学生用书PDF电子书下载

Unit 1 People 4

1.1 Meeting people 4

1.2 Keeping the conversation going 6

1.3 Finding out about people 8

Unit 2 Talking about companies 10

2.1 Describing a company 10

2.2 Starting a business 12

2.3 Getting product information 14

Unit 3 Jobs 16

3.1 Company structure 16

3.2 Describing responsibilities 18

3.3 Leaving a message 20

Unit 4 Work and play 22

4.1 Inviting 22

4.2 Getting to know you 24

4.3 Market research 26

Unit 5 Revision and consolidation 28

Summary 30

Unit 6 Transportation 32

6.1 Describing infrastructure 32

6.2 Forms of transport 34

6.3 Dealing with an order 36

Unit 7 Imports and exports 38

7.1 Talking about industries 38

7.2 Talking about imports and exports 40

7.3 Made in America 42

Unit 8 Arrangements 44

8.1 Discussing an itinerary 44

8.2 Dealing with correspondence 46

8.3 Making and changing an appointment 48

Unit 9 Products and services 50

9.1 Services 50

9.2 Describing a product 52

9.3 Keeping the customer happy 54

Unit 10 Revision and consolidation 56

Summary 58

Unit 11 Marketing 60

11.1 Projecting an image 60

11.2 Choosing your media 62

11.3 Choosing a promotional product for your company 64

Unit 12 Statistics 66

12.1 Describing performance 66

12.2 Cause and effect 68

12.3 Presenting information 70

Unit 13 Money 72

13.1 Negotiating the price 72

13.2 Getting paid 74

13.3 Chasing payment 76

Unit 14 Socializing 78

14.1 Gift-giving 78

14.2 Planning a free day 80

14.3 Eating out 82

Unit 15 Revision and consolidation 84

Summary 86

Unit 16 Business culture and ethics 88

16.1 Corporate culture 88

16.2 Everyday dilemmas 90

16.3 A woman's place 92

Unit 17 Meetings 94

17.1 Greening the office 94

17.2 Reporting 96

17.3 Cutting costs 98

Unit 18 Processes 100

18.1 Talking about regulations 100

18.2 Describing a process 102

18.3 Company history 104

Unit 19 Conferences 106

19.1 Finding a location 106

19.2 Organizing the conference 108

19.3 Presenting your product 110

Unit 20 Revision and consolidation 112

Summary 114

Files 116

Tapescripts 125

Thanks and acknowledgements 135

附录：剑桥商务英语证书（BEC初级）考试说明 137