实用英语谈判口语PDF电子书下载

Unit 1 Receiving Guests 1

Typical Dialogues 1

Useful Expressions 3

A Notes to the Dialogues 3

B Related Sentences 4

Cross Cultural Links 5

Personal Space and Touch 5

Exercises 5

Further Learning 6

Etiquette for Greeting & Send-off 6

Unit 2 Inquiry and Offer 8

Typical Dialogues 8

Useful Expressions 10

A Notes to the Dialogues 10

B Related Sentences 11

Cross Cultural Links 12

Negotiating Style of Foreign Partners 12

Exercises 12

Further Learning 14

Guidelines for Making Inquiries Professionally 14

Unit 3 Bargain on Price 15

Typical Dialogues 15

Useful Expressions 17

A Notes to the Dialogues 17

B Related Sentences 17

Cross Cultural Links 18

Ten Cultural Factors That Influence the Negotiation Process 18

Exercises 18

Further Learning 20

Guidelines for Making Ofiers & Counter-offers Professionally 20

Unit 4 Business Dinner 21

Typical Dialogues 21

Useful Expressions 23

A Notes to the Dialogues 23

B Related Sentences 24

Cross Cultural Links 24

Eating Custom and Practice 24

Exercises 25

Further Learning 26

Dinner Party Etiquette 26

Unit 5 Payment 28

Typical Dialogues 28

Useful Expressions 30

A Notes to the Dialogues 30

B Related Sentences 30

Cross Cultural Links 31

American Negotiating Style 31

Exercises 32

Further Learning 33

How to Avoid Conflicts in Negotiation 33

Unit 6 Packing 34

Typical Dialogues 34

Useful Expressions 36

A Notes to the Dialogues 36

B Related Sentences 37

Cross Cultural Links 37

Color Preference&Difference in East and West Cultures 37

Exercises 38

Further Learning 39

The Basic Principles of Negotiation 39

Unit 7 Commodity Inspection 41

Typical Dialogues 41

Useful Expressions 43

A Notes to the Dialogues 43

B Related Sentences 43

Cross Cultural Links 44

Competition & Cooperation 44

Exercises 44

Further Learning 46

Practice of Commodity Inspection 46

Unit 8 License System and Quota 48

Typical Dialogues 48

Useful Expressions 50

A Notes to the Dialogues 50

B Related Sentences 52

Cross Cultural Links 53

Self-Reliance 53

Exercises 53

Further Learning 55

Quota System 55

Unit 9 Insurance 56

Typical Dialogues 58

Useful Expressions 60

A Notes to the Dialogues 60

B Related Sentences 61

Cross Cultural Links 62

Individualism & Collectivism 62

Exercises 63

Further Learning 64

Various Types of Insuranse Policies & Insurance Premium 64

Unit 10 Shipment 66

Typical Dialogues 66

Useful Expressions 68

A Notes to the Dialogues 68

B Related Sentences 69

Cross Cultural Links 69

Time Consciousness in America 69

Exercises 70

Further Learning 71

Shipping Goods by Sea 71

Unit 11 Signing the Contract 73

Typical Dialogues 73

Useful Expressions 75

A Notes to the Dialogues 75

B Related Sentences 75

Cross Cultural Links 76

Success 76

Exercises 77

Further Learning 81

Etiquette for Signing Agreements 81

Unit 12 Business Tour 83

Typical Dialogues 83

Useful Expressions 85

A Notes to the Dialogues 85

B Related Sentences 86

Cross Cultural Links 86

Tipping 86

Exercises 87

Further Learning 88

Inward & Outward 88

Unit 13 Claims and Settlements 89

Typical Dialogues 89

Useful Expressions 91

A Notes to the Dialogues 91

B Related Sentences 91

Cross Cultural Links 92

Friendship 92

Exercises 93

Further Learning 94

Guidelines for Closing the Negotiation Successfully 94

Unit 14 Arbitration 96

Typical Dialogues 96

Useful Expressions 99

A Notes to the Dialogues 99

B Related Sentences 99

Cross Cultural Links 101

Different Manners and Customs 101

Exercises 101

Further Learning 103

Arbitration Hearing 103

Unit 15 Calling for a Bid 104

Typical Dialogues 104

Useful Expressions 107

A Notes to the Dialogues 107

B Related Sentences 108

Cross Cultural Links 109

Equality 109

Exercises 109

Further Learning 111

How to Submit a Tender 111

Unit 16 Trademarks and Patents 112

Typical Dialogues 113

Useful Expressions 115

A Notes to the Dialogues 115

B Related Sentences 116

Cross Cultural Links 117

Marketing Translation 117

Exercises 117

Further Learning 119

Comparison with Patents,Designs and Copyright 119

Unit 17 Joint Venture 120

Typical Dialogues 120

Useful Expressions 122

A Notes to the Dialogues 122

B Related Sentences 123

Cross Cultural Links 124

American's Attitude towards Authority 124

Exercises 124

Further Learning 125

Business Meeting Etiquette 125

Unit 18 Sole Agency 127

Typical Dialogues 127

Useful Expressions 129

A Notes to the Dialogues 129

B Related Sentences 130

Cross Cultural Links 130

Women's Priority in Social Intercourse 130

Exercises 131

Further Learning 132

Feasibility Study 132

Appendix A Translation and Key to Exercises 133

Appendix B Frequently Used Sentences in Business 171

参考文献 185