商务英语应用文写作PDF电子书下载

PART Ⅰ Business Correspondence 3

Unit 1 Fundamentals of Business Letter Writing 3

1.1 Language Style and Tone of Business Writing 4

1.2 Essential Principles of Business Writing 6

Unit 2 The Components and Layout of the Business Letter 12

2.1 The Components of the Business Letter 12

2.2 The Layout of the business letter 16

2.3 The Layout of the Envelope 21

Unit 3 Status/Credit Inquiries and Replies 23

3.1 Introduction to Status/Credit Inquiries and Replies 23

3.2 Sample Letters 26

Unit 4 Establishment of Business Relations 33

4.1 Introduction to Letters of Establishing Business Relations and Replies 33

4.2 Sample Letters 34

Unit 5 Inquiries and Replies 41

5.1 Introduction to Inquiries and Replies 41

5.2 Sample Letters 44

Unit 6 Quotations,Offers and Counter-Offers 51

6.1 Introduction to Quotations,Offers and Counter-Offers 51

6.2 Sample Letters 53

Unit 7 Orders and Replies 62

7.1 Introduction to Orders and Replies 62

7.2 Sample Letters 64

Unit 8 Payment and Settlement 72

8.1 Introduction to International Payments 72

8.2 Letters Concerning Payments 74

8.3 Sample Letters 76

Unit 9 Packing and Shipment 88

9.1 Introduction to Packing and Shipment 88

9.2 Sample Letters 90

Unit 10 Insurance 100

10.1 Introduction to Insurance 100

10.2 Letters Concerning Insurance 102

10.3 Sample Letters 103

Unit 11 Complaints/Claims and Adjustments 110

11.1 Introduction to Complaints/Claims and Adjustments 110

11.2 Sample Letters 112

PART Ⅱ Other Practical Business Writings 123

Unit 12 E-mail Writing 123

12.1 Introduction to E-mail Writing 123

12.2 Sample E-mails for Business Communication 126

Unit 13 Memo Writing 131

13.1 Introduction to Memo Writing 131

13.2 Sample Memos 135

Unit 14 Minutes Writing 139

14.1 Introduction to Minutes Writing 139

14.2 Sample Minutes 141

Unit 15 Business Report Writing 145

15.1 Introduction to Business Report Writing 145

15.2　Types of Reports 151

15.3 Sample Reports 158

Unit 16 Contract Writing 164

16.1 Introduction to Contract Writing 164

16.2　Sample Contracts 168

Appendix Ⅰ　常用商务英语缩略语 178

Appendix Ⅱ 常用电子邮件缩写词、首字母组合和行话 190

References 192