商务英语综合教程 4 学生用书PDF电子书下载

Unit One Franchise Business 1

Text A Making Your Franchise the Next McDonald's 2

Text B Case Study:25 Years of Franchising in Ireland 14

Text C Franchising—A Safe Haven in Tough Times 21

Unit Two The Real Estate Business 24

Text A Finding Good Deals in Real Estate 25

Text B Getting Started Right in Real Estate Investing 35

Text C World's Priciest Cities to Own a Home 44

Unit Three Security in E-commerce Era 47

Text A OECD:Providing Consumer Protection in Electronic Commerce 48

Text B Case Study:MFP Security—How the IT Guy Is Becoming the Security Guy 59

Text C A New Era of Attacks 66

Unit Four Credit Card 70

Text A How Credit Cards Work 71

Text B The New Rules of Credit Cards 81

Text C OECD Warns Protectionism will Worsen Financial Crisis 87

Unit Five Creation of Corporate Culture 91

Text A From Factory to Family:The Creation of a Corporate Culture 92

Text B Case Study:IBM Finds Profit in Diversity 102

Text C Become a Company That Invents New Ideas 109

Unit Six Cultural Difference in Business 113

Text A Advice on Cross-cultural Business 114

Text B Case Study:Cultural Differences Complicate a Georgia Drug Sting Opera 124

Text C The Impact of Culture on Branding 131

Unit Seven Mergers ＆ Acquisitions 134

Text A Want to Grow?Think Merger 135

Text B M ＆ A Execution—A Case Study on Deals That Went Wrong 146

Text C 2009:A Busy Year for Mergers and Acquisitions in China 151

Unit Eight Telecommuting 154

Text A Telework 155

Text B Case Study:Making Telecommuting Work 166

Text C Potential Drawbacks of Telework 173

Unit Nine Business and Customer-centeredness 178

Text A Daily Life,Not Markets:Customer-centered Design 179

Text B Reebok and Its Customization Strategy 191

Text C Secrets of Silk Production 196

Unit Ten Business Ethics 201

Text A Business Ethics 203

Text B Corporate Ethics:Right Makes Might 212

Text C Can I Ask for More Money? 220

Unit Eleven Corporate Social Responsibility 226

Text A Competitive Advantage and Corporate Social Responsibility 228

Text B Nestlé's Milk District Model:Economic Development for A Value-added Food Chain and Improved Nutrition 241

Text C The New Business 250

Unit Twelve Piracy 253

Text A A Nation of Pirates:Panicked by Digital Plunder,the Entertainment Industry Fights Back 254

Text B Battles against Music Piracy:Recording Industry's Campaign against Internet Piracy in China 267

Text C Piracy Issue at APEC 274