基于体裁的英语商务报告写作研究PDF电子书下载

Chapter 1 Overview of the Study 1

1.1 Background of the Study 1

1.2 Aim and Significance of the Study 2

Chapter 2 Literature Review 3

2.1 Definition of Genre-based Writing 3

2.1.1 Definition of Genre 3

2.1.2 Genre Analysis 4

2.1.3 Development of Genre Analysis 5

2.2 Theoretical Basis 6

2.2.1 Current Teaching Practice of Genre-based Approach 6

2.2.2 New Rhetoric 8

2.2.3 Australian School 9

Chapter 3 Research Methodology 15

3.1 Subjects of the Research 16

3.2 Research Instruments 16

3.2.1 Pre-test 17

3.2.2 Pre-study Questionnaire 17

3.2.3 Teaching Experiments 17

3.2.4 Post-test 22

3.2.5 Post-study Questionnaire 23

3.2.6 Interview 23

3.2.7 Scoring Criteria 25

3.3 Research Questions 25

3.4 Data Analysis and Results of the Empirical Study 26

3.4.1 Pre-test 26

3.4.2 Post-test 27

3.4.3 Pre-study Questionnaire and Post-study Questionnaire 29

3.4.4 Interview 31

Chapter 4 Report and Report Types 33

4.1 Definition of Report 33

4.2 Types of Reports 34

4.2.1 Formal and Informal Reports 35

4.2.2 Presentation Formats 35

4.2.3 Information Reports 37

4.2.4 Recommendation Reports 37

4.3 Consistency in the Type 38

Chapter 5 Structures of Reports 39

5.1 Structure of a Report 39

5.2 Typical Structure of a Business Report 41

5.3 Outline Structures of Major Types 44

5.3.1 Structure by Phase 44

5.3.2 Structure by Time 46

5.3.3 Structure by Numbers of Tasks 47

5.3.4 Structure of Proposals 48

5.3.5 Structure of Research Reports 49

5.4 Selecting Your Report Type 53

Chapter 6 The Target Audience 55

6.1 Who Are the Target Audience? 55

6.2 Who Are You? 57

6.3 Readers'Expectations 58

Chapter 7 Steps in Report Writing 61

7.1 Flow Chart 61

7.2 Steps in a Systematic Approach 62

7.3 The"SUGGESTED"Approach 68

Chapter 8 Collecting Data and Research 71

8.1 Types of Data 71

8.2 Surveys and Investigations 72

8.3 Constructing a Survey Questionnaire 72

8.4 Conducting a Survey 73

8.5 Survey Subjects 73

8.6 Scale and Scope 74

8.7 Relevant Information 75

Chapter 9 Designing a Questionnaire 77

9.1 Purpose of the Questionnaire 77

9.2 Problem Statements 78

9.3 Setting Achievable Questions 79

9.4 Loopholes to Beware 85

Chapter 10 Introduction 91

10.1 Functions of an Introduction 91

10.2 Components of an Introduction 93

10.2.1 Purpose 93

10.2.2 Background 94

10.2.3 Methods of Investigation 95

10.2.4 Scope 96

10.3 Definitions of Terms 97

10.4 Writing an Introduction 99

Chapter 11 Findings 101

11.1 Systematic Organizations 101

11.2 Beginning 102

11.3 Middle 103

11.4 Ending 105

Chapter 12 Conclusions and Recommendations 109

12.1 Conclusions 109

12.2 Write Good Conclusions 110

12.3 Recommendations 111

12.4 Write Good Recommendations 112

Chapter 13 Resources in Chinese 115

13.1 Usual Procedures 115

13.2 Common Problems 117

13.3 A Case Study 118

Chapter 14 Formats and Formatting 125

14.1 Cover Page 125

14.2 Contents Page 128

14.3 Headings of a Report 129

14.4 Layout of a Report 132

14.5 Punctuation Notes 135

Chapter 15 Language Issues 139

15.1 Correctness 140

15.2 Concreteness 142

15.3 Clarity 143

15.4 Conciseness 145

Chapter 16 Types of Visuals 147

16.1 Important Tools 147

16.2 Common Types of Visuals 149

16.2.1 Tables 149

16.2.2 Organizational Charts 150

16.2.3 Flow Charts 151

16.2.4 Bar Charts 151

16.2.5 Pie Charts 152

16.2.6 Line Graphs 153

16.2.7 Drawing and Diagram 155

16.2.8 Photographs 155

16.2.9 Maps 155

16.2.10 Pictograms 155

Chapter 17 Findings and Discussions 157

17.1 Findings 157

17.2 Summary 159

17.3 Limitations of the Research 160

17.4 Pedagogical Implications 161

Appendix Ⅰ Sample Reports（报告样本） 165

Appendix Ⅱ 英语商务报告写作情况问卷调查（一） 179

Appendix Ⅲ 英语商务报告写作情况问卷调查（二） 181

References 183