大学英语外贸写作PDF电子书下载

Part 1 Basics of Business Writing 3

Chapter 1 Manuscript Format 3

Ⅰ．Lay Out(Arrangement) 3

Ⅱ．Word Division 5

Ⅲ．Capitalization 7

Chapter 2 Punctuation 11

Ⅰ．The Comma(,) 11

Ⅱ．The Semicolon(;) 19

Ⅲ．The Colon(:) 21

Ⅳ．The Apostrophe(') 25

Ⅴ．The Quotation Marks(" ") 27

Ⅵ．The Period(.) 30

Ⅶ．The Question Mark(?) 30

Ⅷ．The Exclamation Point(!) 31

Ⅸ．The Dash(—) 31

Ⅹ．The Parentheses(( )) 34

Ⅺ．Square Brackets or Brackets([]) 34

Ⅻ．The Ellipsis Mark(…) 35

ⅩⅢ．The Slash(/) 36

ⅩⅣ．Hyphen(-) 37

Chapter 3 Words 41

Ⅰ．Special Usage of Nouns 41

Ⅱ．Special Uses of Verbs 46

Ⅲ．Special Uses of Adjectives and Adverbs 56

Ⅳ．Special Uses of Some Pronouns 66

Ⅴ．Special Usage of Numerals 71

Ⅵ．Special Uses of Prepositions 73

Chapter 4 Sentences 78

Ⅰ．Sentence Structure 78

Ⅱ．Sentence Purpose 82

Ⅲ．Phrases in Sentences 85

Ⅳ．Joining of Sentences 91

Ⅴ．Effective Sentences 95

Ⅵ．Work for Variety in Sentences 116

Chapter 5 Business English Writing Style 125

Ⅰ．Eliminate Redundancies and Unnecessary-Repeated Words 125

Ⅱ．Cut Empty or Inflated Phrases 126

Ⅲ．Reduce Clauses to Phrases,Phrases to Single Words 127

Ⅳ．Prefer Short Sentences to Complex Sentences 128

Ⅴ．Avoid Using Outdated Commercialese in Business Letters 128

Chapter 6 Language Skills and Writing Techniques 145

Ⅰ．Comparison and Contrast 145

Ⅱ．Cause and Effect 150

Ⅲ．Condition 153

Ⅳ．Exemplification 156

Ⅴ．Time,Process and Space 158

Ⅵ．Definition 163

Ⅶ．Classification and Division 166

Ⅷ．Summarizing or Conclusion 171

Ⅸ．Precise Descriptions 173

Ⅹ．Composition 174

Ⅺ．Impersonal Reporting 175

Ⅻ．Fact and Opinion 177

ⅩⅢ．Proposition and Evidence 178

ⅪⅤ．Inductive Approach 179

ⅩⅤ．Deductive Approach 180

Part 2 Practical Business Writing 185

Chapter 7 Writing Effective Business Letters 185

Ⅰ．Cultivate the"YOU"Attitude 185

Ⅱ．Organize Before You Write 186

Ⅲ．Consider Tone and Level of Usage 186

Ⅳ．Follow the Standard Format Faithfully 187

Ⅴ．Types of Business Letters 190

Ⅵ．A Word About Envelopes 193

Chapter 8 Employment Writing 195

Ⅰ．Tips for Creating an Résumé or CV-Curriculum Vitae 195

Ⅱ．Tips for Better Résumés 198

Ⅲ．Standard Résumé Format 200

Ⅳ．A Short-Version Résumé 202

Ⅴ．Writing Appealing Job Application Letters 203

Ⅵ．Other Correspondence Related to Employment 206

Chapter 9 Correspondence for Entry to a College Abroad 217

Ⅰ．Application Letters 217

Ⅱ．Letters Concerning Reference/Recommendation 230

Ⅲ．Autobiography by Applicants 235

Ⅳ．Statement of Financial Support 237

Ⅴ．Bank Statement 239

Ⅵ．Warrant of Attorney 240

Ⅶ．Application for Graduate Scholarships,Assistantships,Fellowships 240

Chapter 10 Writing Lucid Memorandums 244

Ⅰ．Routine Requests for Information and Favorable Responses 245

Ⅱ．Routine Requests for Assistance and Favorable Responses 246

Ⅲ．Giving Orders Straight to the Point 247

Ⅳ．Refused Requests for Information or Assistance 248

Ⅴ．Refused Requests for Changes in Policies or Procedures 248

Ⅵ．Refused Claims Against the Company 249

Ⅶ．Persuasive Memorandum 250

Chapter 11 Summary(Précis)Writing 257

Ⅰ．Uses of Summary Writing 257

Ⅱ．Writing Procedures and Approaches 258

Chapter 12 Goodwill and Social Letters 271

Ⅰ．Congratulatory Letters 271

Ⅱ．Letters of Appreciation 274

Ⅲ．Letters of Sympathy 275

Ⅳ．Letters of Condolence 276

Ⅴ．Letters of Invitation 277

Ⅵ．Replies to Letters of Invitation 279

Ⅶ．Invitation Cards 280

Ⅷ．Letters of Seasonal Greetings 282

Chapter 13 Office Routine Letters 285

Ⅰ．Letters of Arranging Appointments 285

Ⅱ．Replies to Letters Proposing Appointments 286

Ⅲ．Letters of Introduction 287

Ⅳ．Letters Proposing Visits and Replies to Such Letters 288

Ⅴ．Letters of Invitation 289

Ⅵ．Letters Related to the Details of Visits 291

Ⅶ．Itinerary/Program 292

Ⅷ．Letters of Notification 295

Chapter 14 Sales Letters 299

Ⅰ．Sales Letters Should Be of Language Characteristics 299

Ⅱ．The Writer Should Be Clear on the Purpose and Get All Necessary Preparations 299

Ⅲ．Sales Letters Should Be Composed of Main Content 299

Ⅳ．Sample Letters 299

Ⅴ．Selling Yourself with Direct-Mail Letters 302

Chapter 15 Business Report Writing 307

Ⅰ．Business Trip Reports 307

Ⅱ．Progress Reports 310

Ⅲ．Proposal Reports 313

Ⅳ．Periodical Reports 316

Chapter 16 Understanding and Interpreting Graphic Information 323

Ⅰ．Types of Charts 323

Ⅱ．Commonly Used Expressions for Describing Charts 326

Ⅲ．Several Important Points for Showing Charts 327

Key to the Exercises 337

Bibliography 382