跨文化交际教程PDF电子书下载

Chapter One:Culture 1

1 Dialogue 1

2 Culture 6

2.1 Definitions and the Nature of Culture 6

2.2 Cultural Survival 7

2.3 Objective and Subjective Culture 8

2.4 Globalism,Globalization and Cultural Universals 10

2.5 Cultural Stability or Cultural Change 11

2.6 Multiculturalism and Cultural Diversity 1

2.7 Popular Culture 13

3 Case Studies 14

3.1 An Intercultural Chinese and British Marriage:Striking an Equilibrium,Lili Zhang,London 14

3.2 Korean Taekwondo Master Lee Meets Ms.Ruth:Ruth Lee,Virginia,USA 15

4 Summary 17

5 Questions for Discussion 17

6 Suggested Readings 18

Chapter Two:Communication and Intercultural Communication 20

1 Dialogue 20

2 Communication 24

2.1 Definition and Nature of Communication 24

2.2 Chinese Communication and the Civil Societv 27

2.3 The Spectrum or Continuum of Intracultural,Intercultural and Multicultural Communication 28

2.4 Cross-cultural Communication 31

2.5 Intercultural Communication Competence(ICC) 33

2.6 Intercultural and International Ethical Communication 33

2.7 Intercultural Confiict Resolution 34

2.8“Personal Motivational Persuasion”by the President ofthe United States to Michael Prosser 35

2.9 Analysis ofPresident Obama's"Personal Motivational Persuasion" 36

2.10 Becoming Critical Thinkers 30

3 Case Study 40

4 Summary 41

5 Questions for Discussion 42

6 Suggested Reading 44

Chapter Three:Creating Our Own Cultural Stories 46

1 Dialogue 46

2 Li Mengyu's Cultural Story 49

3 Michael Prosser's Cultural Story 51

4 Cultural Stories of Several Young People 53

4.1 My Cultural Background:William Zhu,Shanghai International Studies University 54

4.2 From the Mini UN to the Real UN:Zhang Jing,the United Nations,New York City 56

4.3 The Value of Family,Education,and a Girl with a Russian Passport:Anya Kylukanova,University ofOregon 57

4.4 Open Heart and Immense Patience:Michelle Cui,Trading Manager,Omicom Group,Chicago,Illinois 58

4.5 From an Ordinary Family:David Xu,Tongji University 59

4.6 The Story of My Nearly 30 Years:Jacky Zhang,Dezhou University 60

4.7 Seattle and Christ Church:Twin Cities:Zizi Zhao Zhao,Christ Church,New Zealand 61

4.8 A Third Culture Child?:Nick Deng,Yunnan Normal University 62

4.9 Lotus Seeds:Cindy Zhao,Shanghai 63

5 Case Study 64

6 Summary 66

7 Questions for Discussion 67

8 Suggested Readings 68

Chapter Four:Perceptions,Beliefs,World Views and Values 70

1 Dialogue 70

2 Perceptions 74

2.1 Defining Perception 74

2.2 Culture and Perceptions 75

2.3 Perceptions and Media 76

2.4 Defining Belief 78

2.5 Stereotypes and Prejudices 78

2.6 Attitudes and Values 80

2.7 World Views 81

2.8 Defining Values More Fully 82

2.9 The Significance ofValues to Intercultural Communication 83

2.10 Comparing Eastern and Western Values 83

3 Case Study 85

4 Summary 86

5 Questions for Discussion 86

6 Suggested Readings 88

Chapter Five:Cultural Patterns and Cross-cultural Value Orientations 89

1 Dialogue 89

2 Understanding Cultural Patterns and Value Orientations 91

3 Chinese Scholars'Emphasis on Cultural Traits and Cultural Orientations 92

3.1 Gu Hongming's Study on Cultural Traits 92

3.2 Lin Yutang's Study on Cultural Characteristics 93

3.3 Hui-ching Chang's Study on Interpersonal Communication 94

3.4 Kwang-kuo Hwang's Study on Interpersonal Relationships 95

4 Western Contributions 95

4.1 Clyde Kluckhohn's and Fred Strodtbeck's Value Orientations 95

4.2 Geert Hofstede's National Value Dimensions 106

4.3 Edward T.Hall's Value Orientations 112

4.4 Fons Trompenaars's Value Dimensions 113

4.5 Shalom Schwartz's Societal Orientations 115

5 Chinese Value Orientations 115

5.1 The Influence ofthe Traditional Chinese Value Orientations 115

5.2 The Contemporary Chinese Value Orientations 116

6 Case Study 117

7 Summary 121

8 Questions for Discussion 121

9 Suggested Readings 122

Chapter Six:Verbal and Nonverbal Communication 124

1 Dialogue 124

2 The Nature ofLanguage:Linguistic Aspects in Intercultural Communication 131

2.1 Defining Language 131

2.2 The Importance ofLanguage to Intercultural Communication 132

2.3 The Functions ofLanguage and Transmitting Culture 133

2.4 Communicative Interaction 133

2.5 Language as an Expression ofIdentity 133

2.6 Meaning,Thought and Culture 134

2.7 Taoism's and Confucianism's Interpretations ofLanguage 134

2.8 A Review of Some Theories on Language and Culture 135

3 Intercultural Nonverbal Communication 137

3.1 Defining Nonverbal Communication 137

3.2 The Importance ofNonverbal Communication 138

3.3 Nonverbal Communication Classifications 138

4 The Role ofEnglish in Chinese Education 144

4.1 Chinese Children and Youth Learning English 144

4.2 English Language Companies and Tests 144

4.3 English and Bilingual Teaching Reforms in Chinese Higher Education 145

4.4 Social,Cultural,and Economic Boundaries in Learning English 146

4.5 Chinese Students Studying in the United States 146

4.6 Li Yang:A Crazy Talker 146

5 Case Study 147

6 Summary 152

7 Questions for Discussion 153

8 Suggested Readings 154

Chapter Seven:Contemporary Youth 156

1 Dialogue 156

2 Selected Examples of Contemporary Youth 158

2.1 American Contemporary Youth:The Millennials:Michael H.Prosser 158

2.2 Argentine Contemporary Youth:Daniel Femando Alonso,Magister,Universidad Austral, Argentina 162

2.3 Belgian Youth:A Free Person with Rights and Responsibility:Helene Dislaire,Malmedy,Belgium(Translated from French by Jean-Louis Dislaire) 164

2.4 Chinese Contemporary Youth:The Post 1980s Generation:Li Mengyu 166

2.5 Egyptian Youth:Past,Present,and Future 167

2.6 Indian Contemporary Youth:The Hindustan Times Survey,January 25,2006 170

2.7 Japanese Youth Today:The Global Generation,Judy Yeonoka,Kumamoto Gakuen University,Kumamoto,Japan 170

2.8 Youth in Modem Russia:Sergei A.Samoilenko.MA:George Mason University 171

2.9 Togo:Corridor and Smile of Western Africa:Yves Assiduou,MA:Shanghai University of Finance and Economics 173

3 Case Study 174

4 Summary 176

5 Questions for Discussion 176

6 Suggested Readings 178

Chapter Eight:Cultural Media 179

1 Dialogue 179

2 Media and Mass Communication Theories 186

3 Broadcasting Theory 188

4 International and Global Media Theories 189

5 Media Diplomacy 191

6 Cinema 192

6.1 Assessing Intercultural and International Cinema:Cooper Wakefield,MA:University of Kansas 192

6.2 Chinese Cinema:A Challenging Chinese Film:"Nanjing!Nanjing!(City of Life and Death):"Directed by Lu Chuan,Michael H.Prosser 193

7 Chinese Computer Mediated Communication 195

8 Case Study 196

9 Summary 197

10 Questions for Discussion 197

11 Suggested Readings 199

Chapter Nine:Intercultural Communication in Business,Training and Education 200

1 Dialogue 200

2 Intercultural Business and International Trade 203

2.1 The Importance of Intercultural Communication in Global Financial Relations:Dr.Hugo Rodrigo Rocha,Senior Network Manager,The Bank of New York Mellon,Madrid,Spain 203

2.2 Intercultural Business Communication and International Trade:David Henry,Shanghai International Studies University 204

2 3 Organizational Culture 205

2.4 Advertising Theories 206

3 Intercultural Training for Global Business People 207

4 Intercultural Education in Urumqi 208

5 Practical Applications 209

5.1 Global Knowledge and Local Wisdom:Zhang Wei,Shanghai 209

5.2 The Rules of My Brazilian Manager or Brazilian Culture?Clare Li,(Formerly Junior Associate in a Brazilian Law Firm Shanghai Office),Hangzhou 210

5.3 Touching the Tiger's Tail:Maxwell May,Suzhou 211

5.4 Multicultural Training and Teaching Business English:Anthea Yang Sha,PurdueUniversity 212

5.5 Abstract for an MA Thesis as an Illustration ofResearch Related to Business Communication:On Managing Cultural Integration in Cross-border Acquisitions from the Perspective of China's IT Industry,Hu Guowei(2009),Shanghai:Shanghai International Studies University 213

6 Case Study 214

7 Summary 215

8 Questions for Discussion 216

9 Suggested Readings 217

Chapter Ten:Intercultural Theories and Research1 Dialogue 219

2 Theorizing about Intercultural Communication 222

2.1 intercultural Identity Theories 222

2.2 Intercultural Accommodation or Adaption Theories 222

3 Cross-cultural Communication 223

3.1 Defining Intercultural and Cross-cultural Communication Research 223

3.2 Principles or Criteria Guiding Cross-cultural Communication Research 224

3.3 Illustrative Examples ofEffective Cross-cultural Communication Research 225

3.4 Illustrative Problems in Western versus Non Western Cross-cultural Communication Research 225

4 A Researcher's Journey 226

4.1 Theoretical and Methodological Diversity 226

4.2 Interpersonal Conflict:A BriefDemonstration 227

4.3 Some Implications 227

5 Intercultural and Cross-cultural Research in China 227

6 Developing Your Own Intercultural Research 228

6.1 Front Matter:Title Page.Abstract and Table Contents 228

6.2 The Introduction 232

6.3 The Literature Review 232

6.4 The Methodology 233

6.5 The Discussion ofResults 234

6.6 The Conclusion,References and Appendices 234

7 Honesty and Integrity:The Hallmark of an Ethical University Education and Research 234

8 Case Studies 235

8.1 Zhang Yangfan:Reconsidering Schwartz's 10 Basic Human Value Types and Locating Chinese Young People 235

8.2 Chen Jie:Psychological Adjustment of Farmer Laborers'Children in Yangzhou City:The Identity Conflict of Migrant Children under the Background of the Urban-Rural Dualistic Social System 236

8.3 Liao Yuan:Integrating Experiential Learning Techniques into Intercultural Communication Courses 236

8.4 Wang Xiaoling:The Influence of Ethnic Identity and Intergroup Contact on Intercultural Communication:A Study at a Chinese University for Minorities 237

8.5 Turdi Dillara:Bilingual Education and Intercultural Communication Among Uyghurs in Xinjiang,China 238

8.6 Yu Wei:Chinese Students'Acculturation in the UK and Their Use ofXiaonei 238

8.7 Zhang Rui:Styles ofManaging Interpersonal Conflicts Between American and Chinese University Students 239

8.8 Zhong Min:Structural Equivalence ofValues Domains in China:Values Among Migrant Workers and Local Permanent Residents in Shanghai 239

9 Summary 240

10 Questions for Discussion 241

11 Suggested Readings 242

Epilogue:A Final Conversation:Think Globally and Act Locally 243

References 246

Academic Biographies of Li Mengyu and Michael H.Prosser 261

Acknowledgement 263