INTERNATIONAL TRADE MARK AND SIGNS PROTECTIONPDF电子书下载

Part 1. Country reports 1

Chapter 1. Austria 1

1. Types of signs 2

2. Statutory regulations and their interrelationship 8

3. Requirements of protection 10

4. Ownership， transfer， licensing 37

5. Loss of protection 42

6. Conflict with earlier rights 46

7. Scope of protection 50

8. Defences 69

9. Claims in cases of infringement 75

10. Infringement proceedings 78

11. Strategy for the protection of signs 80

Chapter 2. Belgium 83

1. Types of signs 84

2. Statutory regulations and their interrelationship 90

3. Requirements of protection 92

4. Ownership，transfer，licensing 100

5. Loss of protection 104

6. Conflict with earlier rights 108

7. Scope of protection 113

8. Defences 120

9. Claims in cases of infringement 124

10. Infringement proceedings 126

11. Strategy for the protection of signs 128

Chapter 3. Canada 129

1. Types of signs 130

2. Statutory regulations and their interrelationship 135

3. Requirements of protection 136

4. Ownership， transfer， licensing 153

5. Loss of protection 156

6. Conflict with earlier rights 161

7. Scope of protection 164

8. Defences 178

9. Claims in cases of in ingement 183

10. Infringement proceedings 186

11. Strategy for the protection of signs 191

Chapter 4. China 193

1. Types of signs 194

2. Statutory regulations and their interrelationship 205

3. Requirements of protection 209

4. Ownership， transfer， licensing 225

5. Loss of protection 229

6. Conflict with earlier rights 234

7. Scope of protection 239

8. Defences 250

9. Claims in cases of infringement 253

10. Infringement proceedings 255

11. Strategy for the protection of signs 257

Chapter 5.Czech Republic 261

1.Types of signs 262

2.Statutory regulations and their interrelationship 273

3.Requirements of protection 275

4.Ownership，transfer，licensing 286

5.Loss of protection 291

6.Conflict with earlier rights 294

7.Scope of protection 298

8.Defences 299

9.Claims in the case of infringement 306

10.Infringement proceedings 308

11.Strategy for the protection of signs 311

Chapter 6.France 313

1.Types of signs 314

2.Statutory regulations and their interrelationship 334

3.Requirements of protection 336

4.Ownership，transfer，licensing 384

5.Loss of protection 393

6.Conflict with earlier rights 397

7.Scope of protection 399

8.Defences 416

9.Claims in cases of infringement 422

10.Infringement proceedings 427

11.Strategy for the protection of signs 435

Chapter 7.Germany 437

1.Types of signs 438

2.Statutory regulations and their interrelationship 446

3.Requirements of protection 447

4.Ownership，transfer，management，licensing 472

5.Loss of protection 478

6.Conflict with earlier rights 490

7.Scope of protection 493

8.Defences 516

9.Claims in cases of infringement 528

10.Infringement proceedings 537

11.Strategy for the protection of signs 545

Chapter 8.Italy 547

Preamble 548

1.Types of signs 549

2.Statutory regulations and their interrelationship 565

3.Requirements of Protection 569

4.Ownership，assignment，licensing 607

5.Loss of protection 624

6.Conflict with earlier rights 642

7.Scope of protection 655

8.Defences 683

9.Claims in the case of in ingement 690

10.Infringement proceedings 699

11.Strategy for the protection of signs 707

Chapter 9.Japan 711

1.Types of signs 712

2.Statutory regulations and their interrelationship 719

3.Requirements of protection 721

4.Ownership，transfer，licensing 736

5.Loss of protection 741

6.Conflict with earlier rights 746

7.Scope of protection 750

8.Defences 766

9.Claims in cases of infringement 772

10.Infringement proceedings 775

11.Strategy for the protection of signs 778

Chapter 10.Portugal 779

1.Types of signs 780

2.Statutory regulations and their interrelationship 789

3.Requirements of protection 791

4.Ownership，transfer，licensing 815

5.Loss of protection 825

6.Conflict with earlier rights 833

7.Scope of protection 841

8.Defences 856

9.Claims in case of in ingement 865

10.Infringement proceedings 869

11.Strategies for the protection of signs 874

Chapter 11.Russia 879

1.Types of signs 880

2.Statutory regulations and their interrelationship 893

3.Requirements of protection 897

4.Ownership，transfer，licensing 915

5.Loss of protection 922

6.Conflict with earlier rights 928

7.Scope of protection 933

8.Defences 943

9.Claims in cases of infringement 947

10.Infringement proceedings 952

11.Strategy for the protection of signs 954

Chapter 12.Switzerland 957

1.Types of signs 958

2.Statutory regulations and their interrelationship 965

3.Requirement of protection 967

4.Ownership，transfer，licensing 987

5.Loss of protection 991

6.Conflict with earlier rights 995

7.Scope of protection 1001

8.Defences 1017

9.Claims in cases of infringement 1021

10.Infringement proceedings 1025

11.Strategy for the protection of signs 1027

Chapter 13.The Netherlands 1031

1.Types of signs 1032

2.Statutory regulations and their interrelationship 1039

3.Requirements of protection 1043

4.Ownership，transfer，licensing 1080

5.Loss of protection 1086

6.Conflict with earlier rights 1092

7.Scope of protection 1101

8.Defences 1126

9.Claims in cases of infringement 1136

10.Infringement proceedings 1141

11.Strategy for the protection of signs 1143

Chapter 14.United Kingdom 1145

1.Types of signs 1146

2.Statutory regulations and their interrelationship 1154

3.Requirements of protection 1155

4.Ownership， transfer， licensing 1174

5.Loss of protection 1179

6.Conflict with earlier rights 1185

7.Scope of protection 1189

8.Defences 1201

9.Claims in cases of infringement 1211

10.Infringement proceedings 1217

11.Strategy for the protection of signs 1224

Part 2.Brand strategy 1228

1.Introduction and definitions 1228

2.What is a brand？ 1229

3.International and global brands 1235

4.Trademarks 1240

5.Brands in context 1250

6.Future developments 1257

7.Brands and trademarks 1260

Part 3.Brand valuation 1262

1.How and where the value of a brand is created 1262

2.On the origin of brand valuation 1265

3.Reasons for brand valuation 1267

4.Brand value and Corporate value 1269

5.Models for brand valuation 1270

6.Selected brand valuation models of commercial suppliers 1275

7.Brand valuation in business practice 1284

8.Conclusion 1286