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1．Deng Xiaoping Calls for Speedup in Reform 1

2．Fresh Impetus from Deng s Message 7

3．China Turns to Market Economy 14

4．The Future of China s Economic Reforms 19

5．Special Econoimic Zones Prosper 25

6．The Development of Pudong Area 31

7．China s New Markets 38

8．Foreign-Funded Enterprises in China 44

9．Plans for Regional Economy 50

10．Foreign Trade Strategies in the 90s 56

11．Stock Craze in China 61

12．A Study on the Socialist Joint-Stock Economy in China 66

13．Facing the Impact of Foreign Banks 75

14．Guangdong Vs“Four Little Dragons” 80

15．A New China——the World s Growth Centre? 86

16．Greater China and the Global Economy 94

17．Impact of China s Open-Door Policy on Pacific Rim Trade and Investment 98

18．China s Investment Abroad 107

19．Unlocking the Consumer Market 116

20．Modernizing China s Managers 123

21．General Agreement on Tariffs and Trade 130

22．GATT:Both an Opportunity and a Challenge to China 135

23．China Redoubling Its Efforts to Resume the GATT Signatory Status 140

24．What is Meant by Economics 144

25．Economics and Business Administration 148

26．The Law of Supply and Demand 152

27．Consumer Demand Stimulates Production 157

28．The Consumer 162

29．Consumers in the American Economy 169

30．Hey,I m the Customer 174

31．Consumers in the Future 180

32．The Role of the Consumer in Marketing 186

33．The Profitable Art of Service Recovery 192

34．Market 200

35．Getting Market Distribution（Ⅰ） 204

36．Getting Market Distribution（Ⅱ） 211

37．Marketing 218

38．Market Research 222

39．Historical Aspects of Marketing Research in U．S．A． 227

40．Advertising 233

41．An Advertising Campaign Meeting 237

42．Telephone Sales 243

43．Winning the Quality War 247

44．Small Company TQM 254

45．How Xerox Solves Quality Problems 260

46．Export Product,Quality——A Key Factor 269

47．Money and Banking 274

48．Commercial Bank Lending 278

49．Objectives of Financial Management 284

50．Evolution of Finance 288

51．Inflation 296

52．Introduction to Taxes 299

53．Personal Income Taxation in the United States 304

54．Insurance 310

55．The ABC of the Securities Exchanges 313

56．The Stock Exchange 317

57．What the Stock Market Means to the Economy 323

58．The Field of Accounting 329

59．Career in Accounting 337

60．Responsibility Accounting 343

61．Internal Auditing 349

62．Planning 355

63．Statistics and Everyday Life 362

64．The Value and Cost of Information 366

65．Business Enterprise 371

66．Enterprise Management——Organization 378

67．How Top Executives Think 382

68．Skills of an Effective Administrator 387

69．The Eight Successful Attributes（Ⅰ） 393

70．The Eight Successful Attributes（Ⅱ） 399

71．Telecommuting:Moving Work to the People 404

72．Stan Shih s Dragon Dream 411

73．An Opportunity of the Century 418

74．SiS:Huge China Market Beckons 423

75．Accommodation and Catering 427

76．The Impact and Motivation of Tourism 432

77．Business Contract 437

78．The Law of Comparative Advantage 441

79．An Overview of International Economics 444

80．International Trade 449

81．Xatural Pesources:Exporting and Importing 453

82．Unique Problems in International Trade 460

83．The Ten Most Common Mistakes of New-to-Export Firms 464

84．Export Planning 468

85．The Future of International Trade 472

86．International Financial Institutions 477

87．The OECD 482

88．Foreign Exchange 487

89．Foreign Direct Investment 493

90．Multinational Corporations 499

91．What Are Free Ports and Foreign-trade Zones? 506

92．The Joint International Venture 509

93．International Technological Transfer 514

94．The Language Barrier 518

95．Ethics 523

96．The U．S．Xational Economy 528

97．The Single European Market 535

98．Megamarket 541

99．Japanese Economy 546

100．What do PR Practitioners Do? 550

Appendices 559

AppendixⅠ．Glossary 559

AppendixⅡ．A Glossary of Commonly-Used Terms 581

AppendixⅢ．国际经济组织、条约与商品交易所 590

AppendixⅣ．世界著名企业 593

AppendixⅤ．世界主要货币名称 597

Supplementary Materials 601

1．The Meaning of GNP 601

2．Price Indexes 605

3．The Business Cycles 609

4．How Foreign Exchange Works 613

5．The Reasons for Foreign Trade 617

6．What are Joint Ventures and Strategic Alliances? 620

7．Supply and Demand 624

8．New York Stock Exchange 627

9．Finding New Ways to Sell More 630

10．Hotel from Hell:A Case Study in Three Acts 638