跨国管理 教程、案例与阅读材料 英文版·第2版PDF电子书下载

Cross-Border Management: Motivations and Mentalities 1

CHAPTER 1 1

Cases 17

1-1 Ingvar Kamprad and IKEA, 17

1-2 AT T Consomer Products, 35

1-3 The Body Shop Intrtnational, 58

1-4 Philips and Matsushita: A Portrait of Two Evolving Companies, 73

Readings 92

1-1 The Tortuons Evolution of the Multinational Corporation, Howard Perlmutter, 92

1-2 Managing in a Borderless World, Kenichi Ohmae, 101

Responding to Conficting Demands: The Environmental ChalIenge 112

CHAPTER 2 112

Cases 128

2-1 The Global Computer Industy, 128

2-2 Nissan Motor Co., Ltd: Marketing Strategy for the Euzopean Market, 151

2-3 Interantional Sourcing in Athletic Footwear: Nike and Reebok, 170

Readings 183

2-1 The Globalization of Markets, Theodore Levitt, 183

2-2 Motivation, Leadership, and Organization: Do American Theorics Apply Abroad? Geen Hofsteds, 193

2-3 The Competitive Advantage of Nations, Michael E. Porter, 211

Building Strategic Capabilities: The Competitive Challenge 235

CHAPTER 3 235

3-1 Collision Coprse in Commcrcial Aircraft: Boeing-Airbus-McDonnell Douglas- 1991(A), 255

Cases 255

3-2 Caterpillar Tractor Co., 273

3-3 Komatsu Limited, 295

3-4 Saatchi and Saatchi PLC, 312

Readings 334

3-1 How Global Companies Win Out, Thomas Hout, Michael E. Porter, and Eileen Rudden, 334

3-2 Do You Rcally Have a Global Strategy? Gary Hamel and C.K. Prahalad, 345

3-3 Global Stratcgy...In a World of Nations? George S. Yip, 353

Managing across Boundaries: The Collaborative Challenge 368

CHAPTER 4 368

Cases 383

4-1 Xerox and Fuji Xcrox, 383

4-2 Swissair s Alliances, 408

4-3 Electrolux: The Acquisition and Integration of Zanussi, 427

Readings 447

4-1 The Global Logic of Strategic Alliances, Kenichi Ohmae 447

4-2 Collaborate with Your Compelitors-and Win, Gary Hamel, Yves L. Doz and C. K. Prahalad, 459

Developing Coordination and Coutrol: The Organtzational Challenge 468

CHAPTER 5 468

Cases 486

5-1 Coming Glass Words Intemational (A), 486

5-2 Rh?ue -Poulenc(A), 503

5-3 Kentucky Fried Chicken (Japan) Ltd, 521

5-4 Procter Gamble Europe: Vizir Launch, 537

Readings 552

5-1 Headquartcrs Influence and Steatrgic Control in MNCS, Yvcs L. Doz and C.K. Prahalad, 552

5-2 Tap Your Subsidiaries for Global Reach, Christopher A. Rartlett and Sumantra Ghoshat, 566

Managing Activities and Tasks:The Operational Challenge 576

CHAPTER 6 576

Cases 593

6-1 Barco Projection Systeins: Worldwide Niche Markcting, 593

6-2 Applichem (A) 610

6-3 Colgate Palmolive:Maraging International Careers, 622

Readings 638

6-1 Customizing Global Markcting, John A. Quelch and Edward J.Hoff, 638

6-2 Managing Human Resources in the International Firm, Paul A.L. Evans, 649

CHAPTER 7 667

Bullding Transnational Capabilities:The Managcmcnt Challenge 667

7-1 Ideal Standard France: Pat Paterson, 681

Cases 681

7-2 Becton Dickinson: Worldwide Blood Collection Team, 695

7-3 ISS-International Service Systern A/S, 712

7-4 (A) Komatsu Ltd and Project G (A). 738

7-4 (B) Komatsu Ltd and Project G (B). 750

7-4 (C) Komatsu Ltd and Project G (C). 757

Readings 768

7-1 Local Mcmoirs of a Global Manager, Gurcharan Das, 768

7-2 Speed, Simplicity and Self-Confidence: An Interview with Jack Welch, Noel Tichy and Ram Charan, 776

Preparing for the Future: Evolution of the Transnational 787

CHAPTER 8 787

Cases 807

8-1 Asea Brown Boveri, 807

8-2(A) ABB Demschland (A) (Excerpts), 818

8-2(B) ABB Dcutschland (B), 820

8-3 ABB s Relays Business: Building and Managing a Global Matrix, 828

Readings 848

8-1 The Logic of Global Business: An Interview with ABB s Percy Barnevik, William Taylor, 848

Index 865