电子商务英语PDF电子书下载

What Is E-commerce? 1

Chapter One Introduction to E-commerce 1

Scope of E-commerce 2

Evolution of E-commerce 3

Key Drivers of E-commerce 4

The Role of E-commerce 6

Chapter Two Traditional Commerce vs.E-Commerce 10

Roles of Buyers and Sellers in Traditional Commerce 10

Comparison between Traditional Commerce and E-commerce 11

Chapter Three Advantages and Limitations of E-commerce 18

Advantages of E-commerce 18

Limitations of E-commerce 19

The Intemet 24

Chapter Four The Internet and the World Wide Web 24

The World Wide Web 25

Differences between Internet and Wcrld Wide Web 26

The Web and E-commerce 27

Chapter Five Intranet and Extranet 33

Intranet 33

Extranet 34

Problems with the Traditional Information Interchange 40

Introduction 40

Chapter Six Electronic Data Interchange 40

How Does EDI Solve the Problems? 41

EDI Standards 42

How Does EDI Work? 43

Guidelines for Implementation of EDI 44

Chapter Seven Types of E-commerce 51

Direct vs.Indirect E-commerce 51

Business-to-Consumer 51

Business-to-Business 52

Consumer-to-Consumer 53

Consumer to Government and Business to Government 54

Strategic Business Unit Value Chains 59

Chapter Eight Value Chains in E-commerce 59

Industry Value Chains 60

Chapter Nine Electronic Banking and Payment 65

Electronic Banking 65

Electronic Payment 65

Secure Electronic Transaction 71

The Web as a Marketing Tool 78

Chapter Ten Marketing and Advertising on the Web 78

Market Your Web Site 79

The Key to Successful Marketing on the Intemet 80

Products to Be Promoted on the Net 81

Web as an Unparalleled Support for Marketing-mix Data 81

Customization and Personalization 82

Chapter Eleven How the Internet Affects Certain Industries 88

Financial Services 88

Travel and Airlines 88

Publishing 89

Retailing 89

Job Market 91

Distance Learning 92

Chapter Twelve Security Concerns 96

E-commerce Security 96

E-commerce Security Threats 98

Security Measures and Enforcements for E-commerce 98

Computer Emergency Response Team 105

Introduction 112

Contracts 112

Chapter Thirteen Legal Aspects of E-commerce 112

Identification and Authentication of the Parties 113

Online Liability 114

Conclusion 118

Chapter Fourteen Taxation and E-commerce 124

Introduction 124

Organization for Economic Cooperation and Development 125

European Union 126

The United States 126

Performance 130

Chapter Fifteen The Future of E-commerce 130

Mobility 131

Address Management 131

Enhanced Integration 131

Security and Privacy 131

Personalization 132

Standards 132

E-training 132

E-commerce Will Grow 132

Reference Key to the Exercises 137

Bibliography 151