高级商务英语PDF电子书下载

Chapter1 Theories of Management（管理学理论） 1

Text A ： A Brief Introduction to History of Management Theories 1

Text B：Functions of Management 8

Chapter2 Human Rsources Management and Organizational Behavior（人力资源管理与组织行为） 16

Text A：Sample Human Resources Director Job Description 16

Text B：Top Ten Ways to Retain Your Great Employees 24

Chapter3 Operations，Supply Chains and Lo istics Management（运营管理、供应链与物流管理） 30

Text A：Operations Management 30

Text B：Supply Chains and Logistics Management 40

Chapter4 Marketing and Electronic Commerce（市场营销与电子商务） 46

Text A：Marketing 46

Text B：Electronic Commerce 54

Chapter5Corporate Finance（公司理财） 62

Text A：Statement of Income and Comparative Statement of Income 62

Text B：Balance Sheets and Statements of Cash Flows 69

Chapter6 Modern Banking Practices（现代银行业实务） 76

Text A：Bank Loans 76

Text B：Investment Banks' Dealing，Broking and Fee Banking 82

Chapter7 Securities Investments（证券投资） 88

Text A：Approaches to Securities Analysis 88

Text B：Leading Analyses of a Firm's Stock Price 95

Chapter8 In ternational Trade（国际贸易） 102

Text A： Some Non-tariff Barriers in International Trade 102

Text B：Application for and Issuing of a Standby Letter of Credit 108

Chapter9 MNEs' Foreign Direct Investment（跨国公司的对外直接投资） 114

Text A：Main Types of Foreign Direct Investment 114

Text B：Recent FDI Trends：Implications for Investment Policy 120

Chapter10 Project Management（项目管理） 127

Text A：Project Life Cycle and Management Processes 127

Text B：Contractual Options in the Construction Industry 135

Chapter11 Business Correspondences（商务信函） 143

Text A：Letters of Complaint， Claim and Adjustment 143

Text B：Collection Letters Serials 149

Chapter12 Advanced International Business Contract（高级国际商务合同） 156

Text A：A Contract for Incorporation of a Dumper-making Sino-US Joint Venture（first half） 156

Text B：A Contract for Incorporation of a Dumper-making Sino-US Joint Venture（second half） 167

Chapter13 Elaborating Your Job-hunting Papers（精心制作你的求职信和简历） 177

Text A：How to Elaborate Your Cover Letter 177

Text B：How to Elaborate Your Resume（or CV） 182

Key to Translations Exercises英汉互译参考答案） 189