马化腾的腾讯帝国PDF电子书下载

CHAPTER 1 A Man Named Ma Huateng 11

The Youthful Ma Huateng in Shenzhen 12

Shenzhen：A National Leader in Internet Innovation 13

An Engineer at Runxun Communications 14

A Subdued Style of Leadership 15

He Found His Other Half on QQ 18

CHAPTER 2 Ma Huateng's Partners and Friends 21

"Ponysoft"on CFido 22

Qiu Bojun and Ding Lei 24

Zhang Zhidong-Technical Genius and Shenzhen University Grad 26

Zeng Liqing the Marketing Whiz 27

Top Specialized Talents：Xu Chenhua and Chen Yidan 29

Other Founding Shareholders of Tencent 31

Startup Employees Who Came over to Tencent 33

A Five-Person Decision Making Group 36

CHAPTER 3 Adversaries Faced by Ma Huateng 41

Pang Shengdong：From"Mysteries of Women"to 51.com 42

What Happened between Tencent and Thousand Oaks 45

Ma Yun and Ma Huateng 48

CHAPTER 4 Investors Who Helped Ma Huateng 51

Lin Xiaosong and Lin Jianhuang：Two"Angel Investors" 51

20%Shares for IDG and PCCW 53

MIH Steps in As Tencent Shareholder 54

Market Offering in Hong Kong 56

Goldman Sachs Bank Makes Its Entry 56

Liu Zhiping Parachutes In 58

CHAPTER 5 Lead Product Manager Ma Huateng 61

Three Questions to Guarantee a"Measured Response" 62

Face to Face with the Product Manager 64

Domino Effect 67

Tencent Academy 68

CHAPTER 6 From OICQ to QQ 71

OICQ：A Product Conceived Because of a Lost Order 71

A Sinophone Revision of ICQ 73

Setting Off the QQ Craze 75

QQ.com Name Bought for$100,000 in America 78

CHAPTER 7 Text Messages Help Tencent Become the Earliest Profitable Internet Company 81

Internet Advertising and Member Fees 81

The Ultimate Fantasy of Virtual Telecom Operations 83

Mobile QQ 86

Fetion QQ vs.Cell Phone QQ 87

CHAPTER 8 A Virtual Consumption Empire with Almost 100 Million Users 91

Dongli Advertising Creates the"Fat Penguin" 91

Excess Coinage of QQ-Cash 93

Hacker Attacks and Stolen Account Fraud 96

CHAPTER 9 The Battle with Microsoft 101

CHAPTER 10 Adding a Portal and Search Engine 107

QQ.com 107

Moving into the Heart of the Internet 111

CHAPTER 11 Tencent's All-Out Battle in the Game Market 115

CHAPTER 12 Tencent Tries Innovation 119

Imitator or Innovator? 120

"Surpassive Imitation" 121

Innovation that Satisfies Customers'Needs 122

Saving for the Future 123

Patent Strategies 125