现代国际礼仪 英文版PDF电子书下载

Introduction 1

Chapter One Why International Etiquette Matters 5

Ⅰ．Origin of Etiquette 5

Ⅱ．International Etiquette 8

Ⅲ．Differences between Chinese and Occidental Etiquette 11

Different Modes of Social Interaction 12

Different Personal Philosophies 13

Different Social Customs 15

Different Hierarchy of People Status 15

Ⅳ．Guidelines for Modern International Etiquette 18

Ⅴ．Why Modern International Etiquette Matters 21

Chapter Two Personal Manners 23

Ⅰ．Courtesy Begins at Home 23

Ⅱ．Elegant Appearance 28

Personal Hygiene 28

Hairstyle 34

Make-up 38

Perfume 40

Ⅲ．Clothing Etiquette 42

What Clothing Reveals 43

General Clothing Etiquette 44

Dress Code Guidelines 46

Elegant Jewelry and Accessories 49

Ⅳ．Speaking Manners 51

General Rules 51

Speaking Manners in Public 54

Ⅴ．Graceful Deportment 56

Elegant Posture 57

Graceful Body Language 65

Chapter Three Social Etiquette 68

Ⅰ．Etiquette of Introduction 68

The Order of Introduction 68

Steps for Introducing 69

Art of Business Introduction 70

How to Respond to an Introduction 71

Ways to Remember Names 72

Self-introduce 73

Ⅱ．Greeting Etiquette 75

Verbal Greetings 76

Greeting Gestures 76

Ⅲ．Manners to Address 82

Ⅳ．Visiting Homes and Receiving Guests 87

Host Manners 87

Guest Manners 90

Ⅴ．Party Manners 96

When You're the Host 96

When You're the Guest 97

Talking,Listening,Mingling 99

Ⅵ．Dating Manners 101

ProperDating Etiquette 102

Etiquette Tips for Dating 104

Ⅶ．Prom Etiquette 106

Invitations 106

Costs 107

Individual Costs—Who Pays for What 107

Getting to the Prom 109

Dinner 111

ForEveryone 113

Ⅷ．Manners in Public Place 115

Personal Space and Social Distance 116

General Rules of Manners in Public Place 121

Etiquette on Road/Street 124

Manners inside Public Buildings 128

Ⅸ．Gift Etiquette 139

Gift Giving at Home and in Workplace 139

Gift Giving across Cultures 142

Floral Etiquette 144

Tipping Etiquette 146

Ⅹ．Travel Etiquette 151

Travel Etiquette in General 151

Airplane Etiquette 153

Hotel Etiquette 158

Chapter Four Table Manners 161

Ⅰ．Table Manners in Occident 161

Seating Arrangement 161

Tableware 165

Occidental Dining Manners 168

Ⅱ．Table Manners in China 171

Seating Arrangement 172

Dinner Procedure 173

Tableware 174

Chinese Dining Manners 178

Ⅲ．Drinking Manners 180

Alcoholic Beverages 180

Tea 187

Coffee 189

Ⅳ．Entertaining Etiquette 191

Forms of Entertaining 191

Preparation and Organization of a Banquet 193

Banquet Attendance 197

Banquet Service 201

Chapter Five Business Etiquette 203

Ⅰ．National Flag Etiquette 203

Respect for Flag 203

Display Manners 205

Ⅱ．Business Attire Etiquette 206

Business Casual 207

Business Attire for Men 209

Business Attire for Women 210

Ⅲ．Business Card Etiquette 211

Business Card Layout 212

General Business Card Etiquette 214

Ⅳ．Business Telephone Etiquette 216

Getting through 216

On the Call 219

Telephone Tips 220

Ⅴ．Job Interview Etiquette 221

Before the Interview 222

During the Interview 223

After the Interview 224

Ⅵ．Job Etiquette 225

Ⅶ．Business Meeting Etiquette 228

Meeting Organization 228

Meeting Host Etiquette 230

Attendees Etiquette 232

Ⅷ．Business Writing Etiquette 233

Business Report 238

Business Proposal 241

Ⅸ．Business Entertaining Etiquette 244

Meetings Held in Restaurant 244

Meeting Alternatives 245

Ⅹ．Business Negotiation Etiquette 246

Negotiation Principles 247

Negotiation Stages and Skills 247

Negotiation Types 254

Negotiation Styles 256

Chapter Six Correspondence Etiquette 260

Ⅰ．Memo Etiquette 260

Ⅱ．Greeting Card Etiquette 262

Ⅲ．Invitation Etiquette 264

Ⅳ．Thank-you Note Etiquette 271

Ⅴ．Letter Writing Etiquette 276

Ⅵ．Telephone Manners 283

Ⅶ．Cell Phone Etiquette 285

Ⅷ．Email Etiquette 287

Chapter Seven Festival and Ceremony Etiquette 293

Ⅰ．Occidental Festivals 293

New Year's Day 294

Christmas 296

Easter 301

Thanksgiving Day 303

Mother's Day 305

Father's Day 306

Valentine's Day 307

April Fool's Day 308

Halloween 310

Ⅱ．Chinese Festivals 312

Chinese New Year（Spring Festival） 312

The Lantern Festival 314

Pure and Bright（Qingming） 316

Dragon Boat Festival 316

Chinese Valentine's Day（Qi Xi） 317

The Mid-autumn Day 317

The Double Ninth Festival 318

Ⅲ．Ceremonies 319

Baby-birth Celebration 319

Naming Ceremony 321

Baptism/Christening 323

Coming of Age 328

Getting Engaged 330

Wedding Anniversaries 334

Ⅳ．Wedding 337

Roles and Duties 338

Financial,Who Pays? 340

Traditions and Customs 340

Clothing 347

The Ceremony 349

The Reception 351

Wedding Guests 355

Ⅴ．Funeral 356

General Guidelines for Guests 357

General Guidelines for the Bereaved 361

Chapter Eight Cultural Etiquette around the World 364

Ⅰ．Etiquette in Asia 364

China 364

India 371

Indonesia 377

Japan 382

South Korea 389

Thailand 394

Ⅱ．Etiquette in Africa 399

Egypt 399

South Africa 405

Ⅲ．Etiquette in Europe 409

France 409

Germany 413

Greece 418

Italy 422

Russia 428

UK 433

Ⅳ．Etiquette in North America 438

Canada 438

Mexico 442

USA 446

Ⅴ．Etiquette in South America 450

Argentina 450

Brazil 454

Ⅵ．Etiquette in Oceania 458

Australia 458

New Zealand 462

Appendix Etiquette Video Clips 469

Bibliography 474