商务英语教师学养丛书 商务话语 第2版PDF电子书下载

Part Ⅰ The Field of Business Discourse 3

1 What Is Business Discourse? 3

1.1 What is business discourse? 3

1.2 A short history of business discourse 5

Profile：Mirjaliisa Charles 9

1.3 The hallmarks of business discourse research 13

Types of data 14

The link between data and methodology：multimethod research 17

Research purpose：description and prescription 18

English versus other business languages 19

The importance of the organizational context 21

1.4 Different approaches to business discourse research 24

Discourse and power 24

Profile：Karen Lee Ashcraft 26

Critical approaches and business discourse 27

Intercultural business discourse 30

1.5 Business discourse around the world 32

Profile：Gina Poncini 34

Profile：Janet Holmes 36

Profile：Sharon Livesey 40

Profile：Winnie Cheng 40

Profile：Judith Baxter 42

1.6 Summary 43

Further reading 43

Chapter 1 Tasks 44

2 Challenges in the Future 45

2.1 Towards transculturality 45

Rapport management 49

2.2 Media,technology and business discourse 58

Multimodality 59

Hypermodality 62

Multimodality for business discourse 68

2.3 From multimethod research to multidisciplinarity 69

Discursive strategies in multicultural business meetings 71

Identity and role construction：gender and discourse in management 72

Discourse and the projection of corporate culture：the mission statement 73

Discourse analysis and business meetings 74

Multidisciplinarity in the study of business discourse 77

Profile：Shanta Nair-Venugopal 79

Profile：Dalvir Samra-Fredericks 81

Profile：Rick Iedema 83

Profile：Lorenza Mondada 85

Further reading 86

Chapter 2 Tasks 87

Part Ⅱ Applying Business Discourse Research 87

3 Research-Based Business Discourse Teaching 91

3.1 Professionals and professors：substance or style? 91

Methodology 92

Findings and relationship with previous studies 93

How useful is survey research? 94

3.2 Teaching English to meet the needs of business education in Hong Kong 96

Methodology 96

A survey of business professors：teacher perspective 98

The interface between the academy and the business world：occupational perspective 99

The implications of the project：project recommendations 100

Research into practice? 101

3.3 A corpus-based study of Business English and Business English teaching materials 102

The Business English Corpus 103

Findings of the BEC/BNC corpus analysis 105

What is Business English? 107

The BEC and the development of teaching materials 111

3.4 Promoting intercultural communicative competence through foreign language courses 112

The business projects and tasks 113

The implications of the project 115

3.5 The CIBW and IBLC：a course in international business writing and the Indianapolis Business Learner Corpus 117

The research project 118

The CIBW teaching project 121

The ILBC-CIBW project：research into practice 123

Further reading 126

Chapter 3 Tasks 126

4 Research-Based Consultancy Work 127

4.1 The REFLECT project 127

Standardization versus adaptation? 129

4.2 Horizontal corporate communication 131

Methodology and findings 132

Implications 134

English as a corporate language：strategy or hegemony? 135

4.3 The Language in the Workplace(LWP)Project 138

Areas of interest 139

Business discourse research in authentic settings 142

4.4 An ESP programme for management in the horse-racing business 143

Findings and implications 145

ESBP or business discourse? 146

4.5 Forms as a source of communication problems 147

Methodology and findings 148

Implications 149

A way forward for business discourse research 151

Further reading 152

Chapter 4 Tasks 153

5 Research-based Teaching Materials 154

Introduction 154

5.1 A brief survey of published teaching materials 155

5.2 Practice-driven approaches 160

5.3 Theory-driven approaches 164

5.4 Data-driven approaches 166

5.5 Commentary 171

Further reading 172

Chapter 5 Tasks 172

Part Ⅲ Researching Business Discourse 175

6 Themes and Research Strategies 175

Introduction 175

6.1 Corporate communicative practices in Brazil 176

Methodology 177

Main findings 178

Implications and relationship with similar studies 178

6.2 Email and English in an Anglo-Dutch multinational 181

Methodology 181

Main findings 183

Implications and relationship with similar studies 184

6.3 Between text and context：the mission statement 185

Methodology 186

Main findings and relationship with similar studies 188

Implications of Swales and Rogers'study 189

6.4 English in Dutch iob ads：evaluation and comprehension 190

Methodology 192

Main findings and relationship with similar studies 194

Studying the use and effects of foreign languages other than English in advertising discourse 196

In conclusion 198

Further reading 198

Chapter 6 Tasks 199

7 Research Methodologies,Frameworks and Project Ideas 200

7.1 Investigating the business environment：studies of business discourse in context 200

Business discourse practices and communication needs in organizations：quantitative approaches 201

Business discourse practices and business discourse in context：qualitative approaches 205

Investigating context：the impact of ICT and new media on corporate practices 208

7.2 Researching written business communication 213

Survey-based research into business writing：quantitative approaches 213

Identifying text typology：genre-based studies of writing 217

7.3 Researching spoken business discourse 221

Studying business talk：approaches inspired by CA(Conversation Analysis) 221

Studying business talk：approaches inspired by pragmatics and speech act theory 227

Studies of business negotiation 231

7.4 Investigating text quality and text production：studies in(business)document design 234

Text evaluation：testing a public document in a multilingual context 235

Text production：the collaborative construction of a new text form 239

Further reading 242

8 Research Cases 244

8.1 Customer-friendly e-service?How Dutch and American companies deal with customers'email inquiries 244

Introduction and aims 245

Method 246

Data 246

Analysis 248

Main findings 248

Commentary 251

8.2 Standardize or adapt?Audience reaction to localized product advertisements 252

Introduction and aims 252

Method 254

Main findings 256

Commentary 257

8.3 Tailor-made teaching：the English workplace needs of textile merchandisers in Chinese Hong Kong 258

Introduction and aims 258

Method 259

Main findings 260

Commentary 263

8.4 English as a lingua franca in corporate mergers 264

Introduction and aims 264

Method 266

Main findings 267

Commentary 271

8.5 The use of metadiscourse in the CEO's letter 272

Introduction and aims 272

Method 274

Main findings 275

Commentary 277

8.6 A multimodal analysis of text and photographic themes in annual general reports 278

Introduction and aims 278

Method 279

Main findings 281

Commentary 282

8.7 Investigating international audience reaction to the annual report in English：UK-based financial analysts'response to Dutch-English and British letters to stakeholders 283

Introduction and aims 284

Method 286

Main findings 288

Commentary 289

8.8 Social media in corporate communications：an analysis of the corporate blog as a relationship-building tool 290

Introduction and aims 291

Method 293

Main findings 294

Commentary 295

8.9 The storytelling organization：a narrative analysis of change accounts 297

Introduction and aims 297

Method 298

Main findings 300

Commentary 300

8.10 What's your style?Does adapting communication style to local audiences make business newsletters more effective? 302

Introduction and aims 302

Method 304

Main findings 306

Commentary 306

Part Ⅳ Resources 306

9 A Guide to Resources for Business Discourse Research 311

9.1 Books,edited collections and special issues 311

Book-length studies 311

Edited collections 312

Recent journal special issues(from 2002) 314

9.2 Journals 314

Business and corporate communication journals 314

Other relevant journals which publish papers on Business Discourse and its sub-fields 316

9.3 Professional associations 318

Specially devoted to business discourse 318

With an interest in business discourse and business-related language teaching 318

With an interest in culture,communication and management in international business 319

9.4 Principal conferences and workshops 319

Other relevant conferences and workshops 319

9.5 Email lists and bulletin boards 320

9.6 Databases and abstracting journals 320

9.7 Corpora 321

9.8 Postgraduate courses at Masters and PhD level 321

References 323

Index 357