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会展英语

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:郭元波著
  • 出 版 社:沈阳:东北财经大学出版社
  • 出版年份:2009
  • ISBN:9787811228304
  • 页数:210 页
图书介绍:本书面向应用型本科和高职高专会展专业和英语专业及其他相关专业学生,以工作过程为序讲授会议与展览应用英语,内容主要改编自英文原文,栏目设置丰富,并配有MP3光盘(含参考译文)。
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《会展英语》目录
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UNIT 1 Cashing in on Exhibitions充分利用展览会 1

DIALOGUE Attending an Exhibition 1

TEXT A What Is an Exhibition for? 2

Notes to the Text 4

In-class Discussion 5

Exercises 6

TEXT B Taking Advantage of the Exhibit Marketing 7

Exercises 10

LINK An Overview of the Exhibition Industry 12

UNIT 2 Going for the Right Site确定场址 15

DIALOGUE Asking about the Stand 15

TEXT A Going for the Right Place for Exhibition 16

Notes to the Text 18

In-class Discussion 19

Exercises 20

TEXT B Exhibit Strategies and Its Manager 21

Exercises 25

LINK Size and Site Do Matter 26

UNIT 3 Establishing a Budget制订预算 29

DIALOGUE Discussing the Budget for Exhibition 29

TEXT A Budget,the First Priority 30

Notes to the Text 33

In-class Discussion 35

Exercises 36

TEXT B A Good Exhibition Budget Does Pay off 37

Exercises 40

LINK Budget,a Means of Regulating the Operation of an Exhibition 41

UNIT 4 Managing and Training Your Staff工作人员的管理与培训 44

DIALOGUE Talking about Holding an Exhibition 44

TEXT A Staff Selection and Training 45

Notes to the Text 48

In-class Discussion 49

Exercises 50

TEXT B Managing Your Stand Team 51

Exercises 54

LINK Staff Selection and Development 55

UNIT 5 Preparing Your Stand装修和布置展台 59

DIALOGUE Talking about the Shell Scheme Stand 59

TEXT A Stand Construction and Decoration 60

Notes to the Text 63

In-class Discussion 65

Exercises 65

TEXT B Opex Exhibition Services 66

Exercises 69

LINK Getting Your Stand Built 70

UNIT 6 Communicating Effectively有效沟通 75

DIALOGUE Making Use of Giveaways 75

TEXT A Making Your Stand a Complete Success 76

Notes to the Text 79

In-class Discussion 81

Exercises 82

TEXT B Selling by Asking Questions 83

Exercises 86

LINK Public Relations 87

UNIT 7 Contract Management合同的签订与管理 91

DIALOGUE Talking about Stand Design 91

TEXT A How to Select Contractors 92

Notes to the Text 94

In-class Discussion 96

Exercises 96

TEXT B The Exhibition Space Application Contract 97

Exercises 100

LINK The Contract Management Process 101

UNIT 8 Measuring Exhibition Success衡量展览成功的标准 104

DIALOGUE Talking about the Post-show 104

TEXT A Post-show Follow-up 105

Notes to the Text 107

In-class Discussion 108

Exercises 109

TEXT B Reap the Rewards 110

Exercises 112

LINK Measuring the Results 113

UNIT 9 Meeting and Convention Venues会址选择 117

DIALOGUE Deciding on a Venue 117

TEXT A Selecting Conference and Convention Venues 118

Notes to the Text 121

In-class Discussion 122

Exercises 122

TEXT B Tips for Evaluating Your Meeting Venue Options 124

Exercises 127

LINK Choosing a Venue or an Event Site 128

UNIT 10 Preparing a Productive Meeting会议成功要诀 132

DIALOGUE Planning the Meeting Agenda 132

TEXT A Meeting Planners and Convention Planners 133

Notes to the Text 136

In-class Discussion 138

Exercises 138

TEXT B The Agenda—Key to a Meeting 139

Exercises 142

LINK The Preparation of a Meeting 143

UNIT 11 Logistics in Great Events大型活动后勤 147

DIALOGUE Talking about Organizer's Service 147

TEXT A Conference Logistics 148

Notes to the Text 151

In-class Discussion 152

Exercises 152

TEXT B Post-conference Tour in Beijing 153

Exercises 157

LINK Logistics and Catering Management 158

UNIT 12 Organization of Great Events大型活动的组织 162

DIALOGUE Talking about the Show Plan 162

TEXT A Preparing the Ground 163

Notes to the Text 165

In-class Discussion 166

Exercises 167

TEXT B Leadership Traits and Styles 168

Exercises 172

LINK Organizational Structures of an Event 173

UNIT 13 Risk Management风险管理 176

DIALOGUE Talking about Risk Preventions 176

TEXT A Risk Management 177

Notes to the Text 180

In-class Discussion 183

Exercises 183

TEXT B The Effective Ways to Deal with Risks 184

Exercises 187

LINK Risk and Disaster Preventions 188

UNIT 14 Evaluating a Meeting会议绩效评估 193

DIALOGUE Evaluating with the Questionnaire 193

TEXT A An Overview of Meeting Evaluation 194

Notes to the Text 197

In-class Discussion 198

Exercises 198

TEXT B Paving the Way for the Future by Evaluation 199

Exercises 203

LINK Ingredients of a Successful Meeting Evaluation 204

Appendix Global Meetings & Exhibitions世界会展举例 208

References参考文献 210

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