创业应用英语 第2册PDF电子书下载
- 电子书积分:12 积分如何计算积分?
- 作 者:王运华,刘海波编著
- 出 版 社:北京:中央广播电视大学出版社
- 出版年份:2013
- ISBN:7304060964
- 页数:320 页
BOOK2 1
Unit 1 Devise a Business Plan 1
Part One Around the Topic 1
Part Two Topic-Centered Listening 3
Part Three Topic-Centered Reading 4
Part Four Grammar 16
Part Five Comprehensive Exercises 19
Part Six Practical Writing 22
Unit 2 Finance Your Business 24
Part One Around the Topic 24
Part Two Topic-Centered Listening 26
Part Three Topic-Centered Reading 27
Part Four Grammar 37
Part Five Comprehensive Exercises 40
Part Six Practical Writing 42
Unit 3 Staff Recruitment and Retention 45
Part One Around the Topic 45
Part Two Topic-Centered Listening 47
Part Three Topic-Centered Reading 48
Part Four Grammar 59
Part Five Comprehensive Exercises 62
Part Six Practical Writing 64
Unit 4 Business Management 67
Part One Around the Topic 67
Part Two Topic-Centered Listening 68
Part Three Topic-Centered Reading 70
Part Four Grammar 80
Part Five Comprehensive Exercises 84
Part Six Practical Writing 87
Unit 5 Market Research 89
Part One Around the Topic 89
Part Two Topic-Centered Listening 91
Part Three Topic-Centered Reading 92
Part Four Grammar 102
Part Five Comprehensive Exercises 105
Part Six Practical Writing 108
Unit 6 Quality Control 112
Part One Around the Topic 112
Part Two Topic-Centered Listening 114
Part Three Topic-Centered Reading 115
Part Four Grammar 124
Part Five Comprehensive Exercises 128
Part Six Practical Writing 130
Unit 7 Promote Your Product 133
Part One Around the Topic 133
Part Two Topic-Centered Listening 134
Part Three Topic-Centered Reading 136
Part Four Grammar 146
Part Five Comprehensive Exercises 149
Part Six Practical Writing 151
Unit 8 Customer Service 153
Part One Around the Topic 153
Part Two Topic-Centered Listening 155
Part Three Topic-Centered Reading 156
Part Four Grammar 166
Part Five Comprehensive Exercises 169
Part Six Practical Writing 171
Unit 9 Deal with the Competition 174
Part One Around the Topic 174
Part Two Topic-Centered Listening 176
Part Three Topic-Centered Reading 177
Part Four Grammar 186
Part Five Comprehensive Exercises 190
Part Six Practical Writing 193
Unit 10 Build Your Brand 195
Part One Around the Topic 195
Part Two Topic-Centered Listening 197
Part Three Topic-Centered Reading 198
Part Four Grammar 208
Part Five Comprehensive Exercises 211
Part Six Practical Writing 214
Glossary 216
Phrases and Expressions 238
References 246
Appendices 247
Ⅰ.Translation for Text 247
Ⅱ.Examinational Syllabus of Pretco-A 279
Ⅲ.Key for Exercises 281
Ⅳ.Affixes & Roots Lists 315
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