跨文化交际简明英语教程PDF电子书下载

Unit 1 Introduction 1

Warm-up Activities 1

Language and Culture 4

Communication 9

Intercultural Communication 9

Exercises 12

Unit 2 Verbal Communication Ⅰ 15

Warm-up Activities 15

Form of address 16

Compliments 19

Greetings 24

Formal and Informal Invitation 25

Visiting 26

Parting 29

Initiating Conversation and Conversation Topics 30

Exercises 32

Unit 3 Verbal Communication Ⅱ 36

Warm-up Activities 36

Culturally Loaded Words 37

Cultural Reflections on Proverbs 40

Taboos and Swear Words 43

Euphemisms 45

Slang 47

Idioms 47

Exercises 51

Unit 4 Nonverbal Communication 57

Warm-up Activities 57

Defining Nonverbal Communication 60

The Importance of Nonverbal Communication 60

Study Areas of Nonverbal Communication 61

Functions of Nonverbal Communication 62

Cultural Differences in Nonverbal Communication 64

Time Language 65

Space Language 67

Body Language 70

Posture 70

Gestures 71

Facial Expressions 72

Paralanguage 75

Exercises 77

Unit 5 Cultural Influence on Education 84

Education and Culture 84

The Education System in the UK 85

Coming of Age in the United States 87

Classroom Expectation 88

Exercises 90

Unit 6 Work Values and Business Attitudes 94

Warm-up Activities 94

You are What You Do 95

Employee Turnover 97

Exercises for Work Values 98

Business Attitudes 101

Other Cultures Are Not Like Yours 102

Advertising Styles 103

Exercises 104

Unit 7 Cultural Variations in Negotiation Styles 106

Warm-up Activities 106

Top Ten Ways Culture Affects Negotiating Style 111

Cultural Variations in Conducting Business 115

Cultural Variations in Selecting Negotiators 119

Cultural Variations in Decision-making 120

Conclusion 123

Exercises 123

Unit 8 Cultural Reflections on Family Values 128

Warm-up Activities 128

The American Family 129

Family Structure in Britain 130

The Elderly in America 132

Youngster in America 132

Exercises 135

Unit 9 Leisure and Sports 139

Warm-up Activities 139

How People Relax in the UK 139

American Holidays 140

Sports in Britain 143

The Meaning of Football in the United States 145

Exercises 147

Unit 10 Food and Healthcare 150

Warm-up Activities 150

Healthcare and Culture 150

Fast Food and American Culture 151

Food and Perception 154

Culturally Competent in Healthcare 155

Fundamental Asian Health Concept 157

Exercises 159

Unit 11 Intercultural Personhood 165

Universe and Nature 165

Knowledge 166

Time 168

Communication 169

A Synthesis 171

Complementarity 173

Toward Intercultural Personhood 174

Exercises 175

Appendices 177

Appendix Ⅰ Social-cultural Test Paper 177

Appendix Ⅱ Teaching Syllabus for Intercultural Communication 184

Appendix Ⅲ Key for Reference 190

Bibliography 197