第一部分 情景会话 Situational Conversations 3
单元1 迎接外商 Meeting a Foreign Businessman 3
1-1 机场接待 At the Airport 3
1-2 在海关 At the Customs 5
1-3 在旅馆途中 On the Way to the Hotel 9
1-4 在旅馆 At the Hotel 13
1-5 在货币兑换处 At the Currency Exchange Desk 17
1-6 在餐厅 At the Dining Hall 19
1-7 Passage：Customs Regulations 23
2-1 安排参观 Arranging a Visit 27
单元2 计划与安排 Plans and Ariangements 27
2-2 宴请 Invitation to a Dinner 31
2-3 参观样品间 A Visit to a Sample Room 37
2-4 Passage：The Guangzhou Fair 42
单元3 建立业务关系 Establishing Business Relations 44
3-1 对外贸易政策 On Foreign Trade Policy 44
3-2 与新客户洽谈 A Talk with a New Customer 48
3-3 China's Foreign Trade 51
单元4 询价与报价 Inquiry and Offer 54
4-1 请报参考价 Please Give us a Reference Price 54
4-2 这是实盘吗？ Is This a Firm Offer？ 59
4-3 Passage：Offer 62
5-1 你方报价偏高 Your Price Is on the High Side 64
单元5 讨价还价 Price Haggling 64
5-2 双方各让一半 Let's Meet Each Other Half Way 69
5-3 Passage：Counter-Offer 72
单元6 付款方式 Payment Terms 75
6-1 我们只接受即期信用证 We Only Accept Sight L/C 75
6-2 D/P怎么样？ How About D/P at Sight？ 78
6-3 Passage：Remittance 81
单元7 装船 Shipment 84
7-1 我们将尽力提前装船 We'll Try Our Best to Advance the Shipment 84
7-2 你们能早点交货吗？ Could You Deliver the Goods Sooner? 89
7-3 你的意思是空运这批药品？ So What You Mean Is to Ship the Medicines by Air Freight 90
7-4 Passage:Transportation 94
单元8 合同 Contract 97
8-1 签合同 Signing a Contract 97
8-2 签长期协议 Signing a Long-Term Agreement 102
8-3 Passage：Business Contract 106
单元9 市场研究 Market Research 111
9-1 假如我想开辟新市场我该怎么办？ What Should I Do if I Want to Open up a New Market? 111
9-2 你们提供市场研究业务吗？ Do You Offer Market Research Services？ 113
9-3 厂商必须密切注视市场的趋势 Manufacturers Must Pay Close Attention to Market Trends 115
9-4 Passage：Market Investigation 117
单元10 旅游观光 Sight-Seeing 121
10-1 观光 Sight-Seeing 121
10-2 Passage：Places of Interests in China 127
11-1 这一个我买下了 Good! I'll Take This one 129
单元11 购物 Shopping 129
11-2 今天我想去买点东西 I'd Like to Do Some Shopping Today 131
11-3 Passage：Ceramics，the Pearl of Oriental Art 135
单元12 告别与送行 Saying Farewell and Seeing Off 138
12-1 向朋友告别 Saying Farewell to a Friend 138
12-2 机场送别 Seeing Off a Friend At the Airport 141
12-3 Passage：China's Four Treasures of the Study 146
单元13 电话 Telephone 149
13-1 国际电话的种类 The Usual Kinds 149
13-2 如何打国际电话 How to Place a Telephone Call Overseas 151
13-3 电话实例 Examples 158
1-1 商业书信的写作知识 Basic Knowledge of Business Letter Writings 169
第二部分 应用文 Practical Writings 169
单元1 商业书信 Business Letters 169
1-2 邀请信件 Letters of Invitation 177
1 3 建立业务关系信件 Letters for Establishing Business Relations 181
1-4 资信调查 Credit Information 184
1-5 询价与报价 Inquiry and Quotation 188
1-6 发盘与还盘 Offer and Counter-Offer 194
1-7 接盘与定货 Acceptance and Order 199
1-8 支付方式 Terms of Payment 204
1-9 装运与保险 Transport and Insurance 209
1-10 抱怨与索赔 Complaint and Claim 213
1-11 协议与合同 Agrrements and Contracts 218
1-12 谋职与推荐信 Application and Recommendation 230
1-13 通知 Announcement 236
1-14 其他信件 Other Letters 240
单元2 电报 Telegrams 247
2-1 电报的种类与计费方法 The Usual Sorts and Counting of Telegrams 247
2-2 电报的格式 The Layout 250
2-3 如何起草电报 How to Compose a Telegram 251
2-4 电报实例 Examples in Telegrams 254
单元3 电传与传真 Telex and Fax 265
3-1 电传的种类与收费方法 The Kinds and Charges 265
3-2 电传的格式 The layout 266
3-3 电传的起草 Composing Telex Messages 267
3-4 电传机上缩略语 Abbreviations Used by Switchboard Operator 269
3-5 电传实例 Examples of Telex Messages 271
3-6 传真 Fax 278
第三部分 常用词汇 Useful Vocabulary 283
单元1 商贸词汇 General Business and Trade Lexicon 283
单元2 商贸缩略语 Abbreviations in Business and Trade 338
单元3 电传缩略语 Abbreviations in Telex 356
第四部分 相关知识 Related Information 369
单元1 托收项下术语解释 Explanation on Collection Terminology 369
单元2 信用证的基本术语 Basic Terminology of L/C 378
单元3 商业票据 Some Commercial Documents 386
单元4 世界最大的商业银行 Some Big World Commercial Banks 406
单元5 国际经贸组织 International Economic and Trade Organizations 410
参考书目 Bibliography 412