Part One Business English:Guided Reading and Writing 1
Ⅰ Business People 1
Unit One 1
Passage 1 The Right Job and the Right Person 1
Passage 2 Building a Stronger Vocabulary 4
Passage 3 Good Business Writing 6
Passage 4 A Great Success as a Businessman 7
Unit Two 9
Passage 1 The Boss and His Secretary 9
Passage 2 Management and Managers 12
Passage 3 Writing Should Be as Clear as Crystal 13
Passage 4 Executive Recruitment 14
Ⅱ Foreign Trade 17
Unit Three 17
Passage 1 International Business 17
Passage 2 Types of Companies 19
Passage 3 Local Customs and Business Norms 20
Passage 4 Differences between Foreign Trade and Domestic Trade 22
Unit Four 24
Passage 1 International Trade 24
Passage 2 A Letter Is a Personal Contact 27
Passage 3 Purposes of Business Letters 27
Passage 4 Problems Concerning International Trade 29
Passage 1 The New Era of Marketing 31
Ⅲ Marketing 31
Unit Five 31
Passage 2 Improving Production Efficiency 34
Passage 3 Markets 35
Passage 4 Ways of Entering a Foreign Market 36
Unit Six 39
Passage 1 The Benefits of Advertising 39
Passage 2 The Texan Bar ＆ Grill 41
Passage 3 The Big Business of Advertising 42
Passage 4 Ways of Advertising 43
Unit Seven 46
Passage 1 Banking Services 46
Ⅳ Financing 46
Passage 2 What Does the World Bank Do? 49
Passage 3 Money 50
Passage 4 International Finance 52
Unit Eight 54
Passage 1 The Finance of Foreign Trade 54
Passage 2 Credit Letters 57
Passage 3 Granting and Refusing Credit 58
Passage 4 The Foreign Exchange Market 59
Ⅴ Investments 62
Unit Nine 62
Passage 1 Investments 62
Passage 2 Where Does Money Come from? 64
Passage 3 Investment Banking 66
Passage 4 International Investment 68
Unit Ten 69
Passage 1 The Stock Market in the U.S.A. 69
Passage 2 Brokers and Jobbers 72
Passage 3 Bulls and Bears 73
Passage 4 The Stock Market 74
Ⅵ Business Correspondence 77
Unit Eleven 77
Passage 1 The Business Letter 77
Passage 2 Application Forms 80
Passage 3 A Letter of Application 81
Passage 4 Reference Letters 83
Unit Twelve 85
Passage 1 Business Reports 85
Passage 2 Business Memorandum 87
Passage 3 A Business Report in Memo Form 88
Passage 4 The Marketing Mix 90
Ⅶ Graphic Aids and Telecommunications 92
Unit Thirteen 92
Passage 1 Graphic and Visual Aids 92
Passage 2 Bar Graphs 94
Passage 3 Organizational Charts 96
Passage 4 Statistics——Measures of Central Tendency 97
Passage 1 Some Frequently-used Graphs 100
Unit Fourteen 100
Passage 2 Reading Tables 103
Passage 3 Composing Telex Messages 104
Passage 4 International Telex Service 105
Ⅷ Business and English 108
Unit Fifteen 108
Passage 1 Conference English 108
Passage 2 Clarity and Simplicity 110
Passage 3 The Use of Transitions 112
Passage 4 History of the English Language 114
Ⅸ Practice Tests for BEC 1 117
Practice Test One 117
Part Two Practice Tests 117
Practice Test Two 124
Practice Test Three 131
Practice Test Four 138
Practice Test Five 145
Ⅹ Practice Tests for BEC 2 154
Practice Test One 154
Practice Test Two 159
Practice Test Three 165
Practice Test Four 171
Practice Test Five 177
Keys 184