1 Business Etiquette 1
CHAPTER PREVIEW 2
PART Ⅰ：PREPARATION 2
A.Brainstorming 2
B.Workingwith Concepts：The State of American Manners 3
C.Jargon，Buzzwords，and Slang：Business Etiquette 3
D.Putting It All Together 4
E.Debriefing Meeting 4
F.Setting Objectives 4
PARTⅡ：INTEGRATION 5
A.The Art of Successful Communication 5
B.Analyzing What You've Read 6
C.Tone，Form，and Body Language 7
D.Debriefing Meeting 8
E.Putting It All Together 10
F.“Don't Mix Business with Pleasure” 10
G.Analyzing What You've Read 11
H.Business Etiquette 12
I.Putting It All Together 12
J.Listening：U.S.Protocol—Business and Personal 12
K.PuttingIt All Together 13
PART Ⅲ：EVALUATION 14
2 Oral Communication 15
PART Ⅰ：PREPARATION 16
A.Brainstorming 16
CHAPTER PREVIEW 16
B.Analyzing What You've Heard 17
C.Jargon，Buzzwords，and Slang：Small Talk 17
D.Putting It All Together 18
E.Debriefing Meeting 19
F.Setting Objectives 19
PART Ⅱ：INTEGRATION 19
A.Spoken Communication：Ways of Speaking and Listening 19
B.Analyzing What You've Read 21
C.Jargon，Buzzwords，and Slang：Ways of Speaking and Listening 22
D.PuttingItAllTogether 24
E.Oral Communication：Structuring a Presentation 24
F.Analyzing What You've Read 26
G.Jargon，Buzzwords，and Slang：Oral Presentations 27
H.Putting It All Together 28
I.Listening：Conversing with the Disabled 28
J.Putting It All Together 28
PART Ⅲ：EVALUATION 29
3 Written Communication 31
CHAPTER PREVIEW 32
PART Ⅰ：PREPARATION 32
A.Brainstorming 32
B.Working with Concepts：Written Communication in Business 34
C.Jargon，Buzzwords，and Slang：Types of Business Writing 35
D.Putting It All Together 36
E.Debriefing Meeting 37
A.Business Writing Quick and Easy—Some General Principles 38
F.Setting Objectives 38
PART Ⅱ：INTEGRATION 38
B.Analyzing What You've Read 39
C.Jargon，Buzzwords，and Slang：Business Language 40
D.Putting It All Together 41
E.Writing Memoranda 43
F.Analyzing What You've Read 47
G.Jargon，Buzzwords，and Slang：Memo Talk 47
H.Putting It All Together 48
I.Listening：The Value of Written Reports 49
J.Putting It All Together 49
PART Ⅲ：EVALUATION 51
4 Corporate Culture 53
CHAPTER PREVIEW 54
PART Ⅰ：PREPARATION 54
A.Brainstorming 54
B.Working with Concepts：Major Changes in Corporate Culture from the 1980s to the 1990s 54
C.Jargon，Buzzwords，and Slang：Corporate Culture 56
D.Putting It All Together 56
E.Debriefing Meeting 57
F.Setting Objectives 57
PART Ⅱ：INTEGRATION 58
A.A Comparison of Two Corporate Cultures 58
B.The Reader's Digest—Then and Now 60
D.Jargon，Buzzwords，and Slang：Talk at the Digest 62
E.Putting It All Together：Small Talk at the Digest 62
C.Analyzing What You've Read 62
F.Honda of America 63
G.Jargon，Buzzwords，and Slang：Honda Talk 64
H.Analyzing What You've Read 64
I.Putting It All Together 64
PART Ⅲ：EVALUATION 67
5 Management 69
CHAPTER PREVIEW 70
PART Ⅰ：PREPARATION 70
A.Brainstorming 70
B.Working with Concepts：What Makes a Good Manager？ 71
D.Putting It All Together 72
C.Jargon，Buzzwords，and Slang：Management Talk 72
E.Debriefing Meeting 73
F.Setting Objectives 73
PART Ⅱ：INTEGRATION 73
A.Team Management 73
B.Analyzing What You've Read 75
C.Jargon，Buzzwords，and Slang：Team Management Talk 77
D.Putting It All Together 77
E.Managing Diversity 78
F.Analyzing What You've Read 80
G.Jargon，Buzzwords，and Slang：Business Slang 81
H.Putting It all Together 81
I.Listening：Interview with an Information Resources Manager 82
J.Putting It All Together 84
PART Ⅲ：EVALUATION 85
6 Marketing：Products and Services for Today's Consumer 87
CHAPTER PREVIEW 88
PART Ⅰ：PREPARATION 88
A.Brainstorming 88
B.Working with Concepts：Products and Services 89
C.Jargon，Buzzwords，and Slang：Products as Services 90
D.Putting It All Together 92
E.Debriefing Meeting 94
F.Setting Objectives 94
PART Ⅱ：INTEGRATION 95
A.Just-in-Time Retailing：Eliminating the Middleman 95
B.Analyzing What You've Read 97
D.Putting It All Together 98
C.Jargon，Buzzwords，and Slang：Retail Talk 98
E.Promotion：Targeting Your Market 99
F.Analyzing What You've Read 100
G.Jargon，Buzzwords，and Slang：Promotional Talk 102
H.Putting It All Together 102
I.Pricing：Listening to the Customer 104
J.PuttingItAll Together：How High Can You Go？ 105
PART Ⅲ：EVALUTION 106
7 Investing in High Tech 109
CHAPTER PREVIEW 110
PART Ⅰ：PREPA RATION 110
A.Brainstorming 110
B.Working with Concepts：Computer Stocks 111
C.Jargon，Buzzwords，and Slang：Stock Market Talk 112
D.Putting It All Together 113
E.Debriefing Meeting 114
F.Setting Objectives 114
PART Ⅱ：INTEGRATION 115
A.Success at Sharp：A Case Study 115
B.Analyzing What You've Read 116
C.Jargon，Buzzwords，and Slang：BusinessJournalismJargon 117
D.Putting It All Together 119
E.Following the Stock Market 120
F.Analyzing What You've Read 122
G.Jargon，Buzzwords，and Slang：Stock Talk 122
I.Listening to Stock Market Information 123
H.Putting It All Together：The Wall Street Journal 123
J.Putting It All Together 124
PART Ⅲ：EVALUATION 125
8 Environmental Issues in Business 127
PART Ⅰ：PREPARATION 128
A.Brainstorming 128
B.Working with Concepts：Environmental Legislation in Business 129
C.Jargon，Buzzwords，and Slang：Environmental Law 131
D.Putting It All Together 132
E.Debriefing 134
F.Setting Objectives 134
PART Ⅱ：INTEGRATION 135
A.Managing Environmental Responsibility：Dow Chemical Cleaning Up Its Act 135
B.Analyzing What You've Read 136
C.Jargon，Buzzwords，and Slang：Pollution Prevention 137
D.Putting It All Together 138
E.Listening for Corporate Tips on Becoming Environmentally Friendly 139
F.Putting It All Together：Who Are the Forerunners Now？ 140
G.Environmental Issues and Consumer Behavior 141
H.Green Marketing 142
I.Jargon，Buzzwords，and Slang：Green Marketing 143
J.Putting It All Together：Environmental Products 144
PART Ⅲ：EVALUATION 146
9 Startup Businesses：The Entrepreneurial Spirit 147
PART Ⅰ：PREPARATION 148
A.Brainstorming 148
CHAPTER PREVIEW 148
B.Working with Concepts：Motivating Forces 149
C.Jargon，Buzzworks，and Slang：Motivational Talk 151
D.Putting It All Together 152
E.Debriefing 155
F.Setting Objectives 155
PART Ⅱ：INTEGRATION 156
A.Hardships and Rewards 156
B.Analyzing What You've Read 157
C.Jargon，Buzzwords，and Slang：Business Ownership 158
D.Putting It All Together 158
E.Listening：Interview with an Entrepreneurial Family 160
F.Putting It All Together 160
G.FinanceTactics：Bootstrapping 161
H.Analyzing What You've Read 162
I.Jargon，Buzzwords，and Slang：Bootstrapping Talk 164
J.Putting It All Together 165
PART Ⅲ：EVALUATION 166
10 Global Economics and You 167
CHAPTER PREVIEW 168
PART Ⅰ：PREPARATION 168
A.Brainstorming 168
B.Working with Concepts：Economic Indicators 169
C.Jargon，Buzzwords，and Slang：EconomicsTalk 170
D.Putting It All Together 171
F.Setting Objectives 173
E.Debriefing Meeting 173
PART Ⅱ：INTEGRATION 174
A.Global Economics：Head-to-Head Competition 174
B.Analyzing What You've Read 175
C.Jargon，Buzzwords，and Slang：World Trade 176
D.Putting It All Together 176
E.ACloserLookat a Changing Economy 178
F.Analyzing What You've Read 179
G.Jargon，Buzzwords，and Slang：Describing Economic Changes 180
H.Putting It All Together 181
I.Listening：The Friendship Bridge 182
J.Putting it All Together 183
PART Ⅲ：EVALUATION 185
学习指导 187