CONTENTS 1
Unit One Design History and Theory 1
Lesson 1 A History of Design 1
Lesson 2 Working from Home 7
Lesson 3 What Is a Designer？ 15
Lesson 4 The Business of Design Management 22
Lesson 5 Design and Culture 30
Lesson 6 Italian Design 39
Unit Two Design Fundamental 47
Lesson 7 Victorian Sculpture 47
Lesson 8 Painter——Van Gogh 53
Lesson 9 Color Drawing（1） 64
Lesson 10 Photography 71
Lesson 11 Mutant Materials in Contemporary Design 79
Lesson 12 Handmade and Craftsman 83
Unit Three Product Design 93
Lesson 13 Products 93
Lesson 14 The Mobile Office 102
Lesson 15 From Technology to Style 112
Lesson 16 Ford Powerforce——Square-shouldered Vision of the Next F-350 119
Lesson 17 Insect and Design 130
Lesson 18 Total Style 138
Unit Four Graphic Design 146
Lesson 19 Inspirations and Innovations 146
Lesson 20 Logo Design 155
Lesson 21 Corporate Identity 161
Lesson 22 Packaging Design 168
Lesson 23 Advertising and Ideology 175
Lesson 24 Computer Graphics 184
Unit Five Environment Design 191
Lesson 25 Exterior Design——the North American Cities 191
Lesson 26 Interior Design 198
Lesson 27 Architecture Design——Less Is More 206
Lesson 28 Green Design 216
Lesson 29 What Is City Planning 222
Unit Six Design Technology 228
Lesson 30 CAID Currents——Hollow Computers for Cost-effective CAID 228
Lesson 31 Breaking out of the Beige Box 237
Lesson 32 Autostudio 8.0 246
Lesson 33 Just in Time Design 255
Lesson 34 Foreword 264
Lesson 35 How Much Do We Need？——Materials Knowledge 271
References 278