CHAPTER ONE 1
Part Ⅰ Text The Nature of Business 1
参考译文 企业特征 6
Part Ⅱ Reading for Communicative Tasks 11
Products and Services产品和服务 11
CHAPTER TWO 25
Part Ⅰ Text The Forms of Business Ownership 25
参考译文 企业所有权形式 32
Part Ⅱ Reading for Communicative Tasks 38
Business Meetings商务会议 38
CHAPTER THREE 59
Part Ⅰ Text The Managerial Process 59
参考译文 管理过程 67
Part Ⅱ Reading for Communicative Tasks 73
Systems and Processes系统和过程 73
CHAPTER FOUR 87
Part Ⅰ Text Creating an Organization 87
参考译文 组织的创立 97
Part Ⅱ Reading for Communicative Tasks 103
Company and Its Organization公司及其组织 103
CHAPTER FIVE 115
Part Ⅰ Text Operations Management 115
参考译文 经营管理 123
Part Ⅱ Reading for Communicative Tasks 128
Plans and Arrangements计划和安排 128
CHAPTER SIX 137
Part Ⅰ Text Human Resources Management 137
参考译文 人力资源管理 146
Part Ⅱ Reading for Communicative Tasks 152
Nationality and Occupations国籍与职业 152
CHAPTER SEVEN 165
Part Ⅰ Text Marketing Management 165
参考译文 营销管理 172
Part Ⅱ Reading for Communicative Tasks 177
Marketing and Sales市场推销与销售 177
CHAPTER EIGHT 186
Part Ⅰ Text Promotional Strategies 186
参考译文 推销策略 193
Part Ⅱ Reading for Communicative Tasks 197
Business Travel商务旅行 197
CHAPTER NINE 216
Part Ⅰ Text Channels of Distribution 216
参考译文 销售渠道 225
Part Ⅱ Reading for Communicative Tasks 230
Using the Telephone使用电话 230
CHAPTERTEN 241
Part Ⅰ Text Financial Management 241
参考译文 财务管理 248
Part Ⅱ Reading for Communicative Tasks 252
Trends and Results趋势和结果 252
CHAPTER ELEVEN 264
Part Ⅰ Text Risk Management and Insurance 264
参考译文 风险管理和保险 272
Part Ⅱ Reading for Communicative Tasks 278
Introductions and Greetings介绍和问候 278
CHAPTER TWELVE 288
Part Ⅰ Text Accounting 288
参考译文 会计 297
Part Ⅱ Reading for Communicative Tasks 302
Business Letters商业书信 302
CHAPTER THIRTEEN 326
Part Ⅰ Text Government Assistence，Regulation andTaxation 326
参考译文 政府扶助、法规和税收 326
Part Ⅱ Reading for Communicative Tasks 338
Marketing Information， Invitation Cards and Letters of Invitaion 338
市场信息报告、请帖和邀请函 338
CHAPTER FOURTEEN 344
Part Ⅰ Text International Business 344
参考译文 国际商务 352
Part Ⅱ Reading for Communicative Tasks 357
Import and Export进口与出口 357