Unit 1 Business English Communication 1
Section 1 Business English Speaking 1
1．Brief Introduction to Business English Speaking 1
2．How to Practice Spoken English? 1
Section 2 Business English Letter Writing 2
1．The Structure and Layout of Business English Letters 3
2．The Principles of Business English Letter Writing 6
Section 3 Modern Communication Tools 7
1．E-mail 7
2．Online Chatting Tool:TradeManager 8
Translation of Sections 9
Real Practice 13
Exercises 14
Unit 2 Establishing Business Relationships 16
Background 16
Section 1 Speaking:Invitation to Canton Fair 16
Section 2 Writing 18
1．Establishing Business Relationships 18
2．Sales Promotion 19
Translation of Sections 22
Reading:Establish Relations through Alibaba.com 25
Real Practice 29
Exercises 30
Unit 3 Inquiries and Replies 33
Background 33
Section 1 Speaking:Inquiry for QQ Kite 33
Section 2 Writing 36
1．General Inquiry 36
2．Specific Inquiry 37
Translation of Sections 39
Reading:Inquiry and Response Letters of Garlic 43
Real Practice 45
Exercises 46
Unit 4 Offers,Counter-offers and Acceptance 49
Background 49
Section 1 Speaking:Bargaining 49
Section 2 Writing 51
1．Offer 51
2．Counter Offer 52
3．Counter-counter Offer 53
4．Acceptance and Order 53
Translation of Sections 55
Reading:Firm Offer and Counter Offer for Ladies'Pajamas 59
Real Practice 61
Exercises 62
Unit 5 Contracts 65
Background 65
Section 1 Speaking:Signing the Contract 65
Section 2 Writing 67
1．Drafting the Contract 67
2．Response to Drafting the Contract 68
Section 3 Specimen Contract 69
Translation of Sections 72
Reading:Performance of Contract—Shipment 75
Real Practice 77
Exercises 78
Unit 6 Price and Commission 82
Background 82
Section 1 Speaking:Price Negotiation 82
Section 2 Writing 84
1．Price Inquiry 84
2．Asking for Commission 86
Translation of Sections 87
Reading:Asking for a Discount 90
Real Practice 92
Exercises 92
Unit 7 Payment 96
Background 96
Section 1 Speaking:Payment Negotiation 96
Section 2 Writing 98
1．Urging Establishment of L/C 98
2．Amendments of L/C 100
Translation of Sections 101
Reading:Asking for Extension of L/C 104
Real Practice 105
Exercises 108
Unit 8 Shipment 113
Background 113
Section 1 Speaking:Talking about Shipment 113
Section 2 Writing 115
1．Mode of Transportation 115
2．Date of Delivery 116
Translation of Sections 118
Reading:Asking to Allow Partial Shipment 121
Real Practice 122
Exercises 124
Unit 9 Packing 127
Background 127
Section 1 Speaking:Packing of Silk Garment 127
Section 2 Writing 129
1．Ways of Packing 129
2．Packing of Garlic Powder 130
Translation of Sections 133
Reading:Packing Fragile Goods 136
Real Practice 137
Exercises 139
Unit 10 Insurance 142
Background 142
Section 1 Speaking:Talking about Insurance 142
Section 2 Writing 144
1．Asking to Cover FPA 144
2．Cover All Risks and War Risks 145
Translation of Sections 146
Reading:Amendment of Insurance Term in the L/C 149
Real Practice 151
Exercises 152
Unit 11 Complaints and Claims 156
Background 156
Section 1 Speaking:Claim for Short Weight 156
Section 2 Writing 158
1．Claims for Inferior Quality 158
2．Claims for Short Delivery 160
Translation of Sections 162
Reading:Claims for Improper Packing 165
Real Practice 168
Exercises 168
Appendixes 172
Appendix Ⅰ Key to Exercises 172
Appendix Ⅱ Classified Expressions of Business English 192
References 220