Chapter 1 Human Resource 1
Chapter 2 Marketing Research 8
Chapter 3 Product Life Cycle 16
Chapter 4 Electronic Commerce 24
Chapter 5 International Trade Ⅰ 30
Chapter 6 International Trade Ⅱ 36
Chapter 7 Types of Business 43
Chapter 8 Technology 49
Chapter 9 Pricing 54
Chapter 10 Logistics 60
Chapter 11 Insurance 66
Chapter 12 Advertisement 73
Chapter 13 Marketing Mix 79
Chapter 14 Branding 86
Chapter 15 Customer Service 93
部分答案 100
参考书目 115