MODULE 1 PEOPLE 1
Leadership 4 1
Dream teams 9 2
Independence 14 3
Are you being served? 19 4
MODULE 2 MARKETS 5
Entering new markets 24 5
The right look 29 6
Brand strategy 34 7
The hard sell 39 8
MODULE 3 MONEY 9
A thriving economy 44 9
Foreign investment 49 10
The bottom line 54 11
Escaping poverty 59 12