《国际贸易英语教程》PDF下载

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  • 作  者:许葵花主编
  • 出 版 社:西安:西安交通大学出版社
  • 出版年份:2009
  • ISBN:9787560530505
  • 页数:296 页
图书介绍:本书涵盖国际贸易核心领域,通过相关主题有效地呈现了国际贸易理论知识和具体的业务操作实务及案例。

Unit 1 International Trade 1

Additional Reading The Importance of International Trade to Developing Countries 12

Unit 2 Trade in Services 16

Additional Reading Services:infrastructure for economic growth 27

Unit 3 International Trade Policy 32

Additional Reading World Attitudes Towards Trade and Protection 43

Unit 4 Forms of International Cooperation Between Corporations 47

Additional Reading Why Do Firms Undertake Inter-firm Cooperative Agreements? 57

Unit 5 Foreign Direct Investments 61

Additional Reading Multinationals and Direct Foreign Investment 71

Unit 6 International Trade 75

Additional Reading Environmental Policy in the EU 85

Unit 7 Preparation,Market Research,and Making a Sales Plan 87

Additional Reading Landed Cost Estimation 97

Unit 8 International Transportation 101

Additional Reading Packaging for Exporting 112

Unit 9 Insurance for Goods in Transit 115

Additional Reading US Probing Iraqi Companies for Insurance Fraud 124

Unit 10 Better Exporting and Importing 128

Additional Reading Checklist 140

Unit 11 Documents Used in International Trade 145

Additional Reading Transport Documents 154

Unit 12 International Trade Arbitration 157

Additional Reading Bias in Arbitration—Three Cases 168

Unit 13 Financing of International Trade Transactions 172

Additional Reading Payment Methods 187

Unit 14 Licensing and Joint Ventures 193

Additional Reading Intellectual Property Law and Licensing Opportunities in the PRC 203

Unit 15 Electronic Commerce 205

Additional Reading E-Commerce Sees Rapid Growth 213

Appendix Ⅰ Reference Translation of the Main Texts 215

Appendix Ⅱ Key to the Exercises 250

Appendix Ⅲ Tapescripts 275

Appendix Ⅳ Glossary 290