Unit 1 Preparation for Exhibition（展前）Lesson One Brief Introduction to Conventions and Exhibitions 2
Section One:Lead in 2
Section Two:Speak and Act 3
Section Three:Intensive Reading 7
Section Four:Read More 10
Lesson Two Planning the Exhibition 12
Section One:Lead in 12
Section Two:Speak and Act 13
Section Three:Intensive Reading 16
Section Four:Read More 19
Lesson Three Exhibition Marketing 21
Section One:Lead in 21
Section Two:Speak and Act 22
Section Three:Intensive Reading 26
Section Four:Read More 30
Lesson Four Invitation 31
Section One:Lead in 31
Section Two:Speak and Act 32
Section Three:Intensive Reading 37
Section Four:Read More 39
Unit 2 At the Exhibition（展中）Lesson One Receiving Clients 42
Section One:Lead in 42
Section Two:Speak and Act 43
Section Three:Intensive Reading 47
Section Four:Read More 50
Lesson Two Sales Presentation 51
Section One:Lead in 51
Section Two:Speak and Act 52
Section Three:Intensive Reading 57
Section Four:Read More 60
Lesson Three Business Negotiation 62
Section One:Lead in 62
Section Two:Speak and Act 62
Section Three:Intensive Reading 67
Section Four:Read More 70
Lesson Four Signing a Contract 72
Section One:Lead in 72
Section Two:Speak and Act 73
Section Three:Intensive Reading 77
Section Four:Read More 79
Lesson Five Organizing Activities 81
Section One:Lead in 81
Section Two:Speak and Act 81
Section Three:Intensive Reading 85
Section Four:Read More 88
Unit 3 Exhibition Follow-Up（展后）Lesson One Follow-up Businesses 92
Section One:Lead in 92
Section Two:Speak and Act 93
Section Three:Intensive Reading 96
Section Four:Read More 99
Lesson Two Exhibition Results Analysis 100
Section One:Lead in 100
Section Two:Speak and Act 100
Section Three:Intensive Reading 104
Section Four:Read More 107
Unit 4 Convention（会议）Lesson One Booking a Meeting 110
Section One:Lead in 110
Section Two:Speak and Act 110
Section Three:Intensive Reading 114
Section Four:Read More 118
Lesson Two Preparation for International Convention 120
Section One:Lead in 120
Section Two:Speak and Act 121
Section Three:Intensive Reading 124
Section Four:Read More 129
Lesson Three Opening and Closing Ceremony 130
Section One:Lead in 130
Section Two:Speak and Act 131
Section Three:Intensive Reading 135
Section Four:Read More 138
Lesson Four Notice 139
Section One:Lead in 139
Section Two:Speak and Act 140
Section Three:Intensive Reading 143
Section Four:Read More 145
附录1 主要国际会议、展览行业组织 147
附录2 会展词汇与术语 149
主要参考文献 157
练习参考答案 159