《旅行社英语》PDF下载

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  • 作  者:黄文主编
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2009
  • ISBN:9787300095660
  • 页数:287 页
图书介绍:本书介绍旅行社英语的相关知识。

Chapter 1 Legal Requirements of a Tour Operator 1

Chapter 2 Chain of Distribution 13

Chapter 3 Integration and the Nature of Tour Operating 27

Chapter 4 Tour Operations 39

Chapter 5 Marketing and Pricing 55

Chapter 6 Charter Operations 68

Chapter 7 Specialized Tour Operators Ⅰ 84

Chapter 8 Specialized Tour Operators Ⅱ 109

Chapter 9 Specialized Tour Operators Ⅲ 132

Chapter 10 Reservation System in the Internet Age 152

Chapter 11 Travel Agencies 167

Chapter 12 Travel Agency Operations 182

Chapter 13 The Airline Business Ⅰ 199

Chapter 14 The Airline Business Ⅱ 214

Chapter 15 The Rail Business 226

Chapter 16 Travel Related Services 243

Appendix:Tourism Concepts and Definitions 284