Tourism English 3
Unit One Tourism Industry 3
Part Ⅰ．Situational Dialogue Requiring Information from Travel Agency 3
Part Ⅱ．Reading 4
Text A Tourism and The Tourism Industry 5
Text B China Tourism Industry 7
Part Ⅲ．Exercise 11
A．Speaking 11
B．Interpretation 11
C．Translation 11
D．Writing Business Letter 12
Unit two Tourist 15
Part Ⅰ．Situational Dialogue Receiving the Guest 1:Meeting the Guest at the Airport 15
Part Ⅱ．Reading 17
Text A Tourist 17
Text B Classification of Travelers 21
Part Ⅲ．Exercise 24
A．Speaking 24
B．Interpretation 25
C．Translation 25
D．Writing Passport and Visa Application 26
Unit Three Tourism Product 29
Part Ⅰ．Situational Dialogue Receiving the Guest 2:On the Way to the Hotel 29
Part Ⅱ．Reading 30
Text A Tourism Product 30
Text B Product and Staff of Travel Agency 33
Part Ⅲ．Exercise 36
A．Speaking 36
B．Interpretation 36
C．Translation 37
D．Writing Advertisement 37
Unit Four Tour Operators 40
Part Ⅰ．Situational Dialogue Receiving the Guest 3:Check-in at the Hotel 40
Part Ⅱ．Reading 41
Text A Tour Operators 42
Text B Package Tour 45
Part Ⅲ．Exercise 49
A．Speaking 49
B．Interpretation 50
C．Translation 51
D．Writing Tour Itinerary 52
Unit Five Travel Agency 56
Part Ⅰ．Situational Dialogue Receiving the Guest 4:Checking Out 56
Part Ⅱ．Reading 57
Text A The Travel Agency 58
Text B The Growth of the Travel Agency 63
Part Ⅲ．Exercise 67
A．Speaking 67
B．Interpretation 67
C．Translation 68
D．Writing Contract 68
Unit Six Marketing 75
Part Ⅰ．Situational Dialogue Discussing the Itinerary 75
Part Ⅱ．Reading 76
Text A Tourist Promotion 77
Text B Tourism Distribution System 81
Part Ⅲ．Exercise 83
A．Speaking 83
B．Interpretation 84
C．Translation 84
D．Writing Agreement 85
Unit Seven Accommodation 89
Part Ⅰ．Situational Dialogue At a Chinese Restaurant Talking about Chinese Dishes 89
Part Ⅱ．Reading 91
Text A Types of Accommodation 91
Text B Lodging Language 94
Part Ⅲ．Exercise 97
A．Speaking 97
B．Interpretation 98
C．Translation 99
D．Writing Speeches 99
Unit Eight Tours 102
Part Ⅰ．Situational Dialogue Sightseeing 102
Part Ⅱ．Reading 103
Text A Types of Tours 104
Text B Special Interest Holidays 107
Part Ⅲ．Exercise 110
A．Speaking 110
B．Interpretation 110
C．Translation 111
D．Writing Tour Report 111
Unit Nine Internet and Travel Industry 117
Part Ⅰ．Situational Dialogue Shopping for Souvenirs 117
Part Ⅱ．Reading 118
Text A E-Commerce in Travel Industry 118
Text B The Internet—Blessing or Curse? 123
Part Ⅲ．Exercise 126
A．Speaking 126
B．Interpretation 126
C．Translation 127
D．Writing Circular and Memos 128
Unit Ten Tour Guide 130
Part Ⅰ．Situational Dialogue Going through Customs Formality 130
Part Ⅱ．Reading 132
Text A Tour Guide 132
Text B Rourines of A Tour 134
Part Ⅲ．Exercise 137
A．Speaking 137
B．Interpretation 137
C．Translation 138
D．Writing Notice 139
Unit Eleven Business and Professional Travel 140
Part Ⅰ．Situational Dialogue Seeing a Doctor 140
Part Ⅱ．Reading 141
Text A Convention Tourism 141
Text B Business and Professional Travel 145
Part Ⅲ．Exercise 149
A．Speaking 149
B．Interpretation 149
C．Translation 150
D．Writing Forms in Tourism 1 151
Unit Twelve Tourism in China 154
Part Ⅰ．Situational Dialogue Booking Tickets 154
Part Ⅱ．Reading 156
Text A The Tenth Five-Year Plan of the Travel Agency Industry and its Development 156
Text B Chinese Outbound Tourism Development 162
Part Ⅲ．Exercise 165
A．Speaking 165
B．Interpretation 165
C．Translation 166
D．Writing Forms in Tourism 2 166
Leisure English 173
Unit One Leisure and Recreation 173
Part Ⅰ．Situational Dialogue At the Bar 173
Part Ⅱ．Reading 176
Text A Leisure 176
Text B Recreation 179
Part Ⅲ．Exercise 182
A．Speaking 182
B．Interpretation 182
C．Translation 183
D．Writing Invitation Letters 183
Unit Two Leisure Management 185
Part Ⅰ．Situational Dialogue At the Café 185
Part Ⅱ．Reading 186
Text A The"Pleisure Principle" 187
Text B The Scope of Public Leisure Services and Facilities 189
Part Ⅲ．Exercise 192
A．Speaking 192
B．Interpretation 192
C．Translation 193
D．Writing Invitation Cards 193
Unit Three Commercial Leisure and Recreation 196
Part Ⅰ．Situational Dialogue Entertainment Activity 196
Part Ⅱ．Reading 198
Text A Commercial Leisure Services 198
Text B The Nature of Commercial Recreation 200
Part Ⅲ．Exercise 202
A．Speaking 202
B．Interpretation 202
C．Translation 203
D．Writing Memos(Memorandum) 203
Unit Four Recreation and Leisure Provision and Market 207
Part Ⅰ．Situational Dialogue At the Fitness Center 207
Part Ⅱ．Reading 209
Text A Recreation Business Provisions and Organizations 209
Text B Trends in the Commercial Leisure Market 213
Part Ⅲ．Exercise 215
A．Speaking 215
B．Interpretation 216
C．Translation 216
D．Wriring Minutes 217
Unit Five Marketing in Leisure Industry 220
Part Ⅰ．Situational Dialogue At the Bowling Room 220
Part Ⅱ．Reading 222
Text A Marketing in Leisure Industry 223
Text B Selection of a Target Market 226
Part Ⅲ．Exercise 229
A．Speaking 229
B．Interpretation 229
C．Translation 230
D．Writing Letter of Appreciation 230
Unit Six Gaming Industry 233
Part Ⅰ．Situational Dialogue Playing Golf 233
Part Ⅱ．Reading 235
Text A Gambling and Gaming 235
Text B Trends in Casinos and Tourism for the 21 Century 239
Part Ⅲ．Exercise 242
A．Speaking 242
B．Interpretation 242
C．Translation 243
D．Writing Letters of Application 243
Unit Seven Cruising Ⅰ 246
Part Ⅰ．Situational Dialogue Consultation about What to Bring for Cruising 246
Part Ⅱ．Reading 248
Text A Introduction of Cruising 248
Text B Cruising Companies and Lines 251
Part Ⅲ．Exercise 255
A．Speaking 255
B．Interpretation 256
C．Translation 256
D．Writing Notes 257
Unit Eight Cruising Ⅱ 259
Part Ⅰ．Situational Dialogue To Get Some Information about the Facilities on Cruise 259
Part Ⅱ．Reading 260
Text A The Language of Cruising 261
Text B Facilities,Features and Food of Cruise 264
Part Ⅲ．Exercise 269
A．Speaking 269
B．Interpretation 269
C．Translation 270
D．Writing Brochure and Publicity Material 271
Unit Nine Parks 273
Part Ⅰ．Situational Dialogue About the Amusement Parks 273
Part Ⅱ．Reading 275
Text A Theme Parks 275
Text B Yellowstone National Park 281
Part Ⅲ．Exercise 285
A．Speaking 285
B．Interpretation 285
C．Translation 286
D．Writing Telex 287
Unit Ten Club Industry 289
Part Ⅰ．Situational Dialogue Health and Night Club 289
Part Ⅱ．Reading 291
Text A Types of Clubs and Their Departments 291
Text B Club Members 296
Part Ⅲ．Exercise 298
A．Speaking 298
B．Interpretation 299
C．Translation 300
D．Writing Feasibility Report 300
Unit Eleven Sport Tourism 304
Part Ⅰ．Situational Dialogue Talking about Sports 304
Part Ⅱ．Reading 306
Text A An Overview of Sport and Tourism 306
Text B Winter Sports and Adventure Sports 309
Part Ⅲ．Exercise 313
A．Speaking 313
B．Interpretation 313
C．Translation 314
D．Writing Project Proposal 314
Unit Twelve Outdoor Recreation 318
Part Ⅰ．Situational Dialogue Talk about Outdoor Recreation—Water Games 318
Part Ⅱ．Reading 319
Text A Outdoor Recreation 320
Text B Other Forms of Recreation 323
Part Ⅲ．Exercise 326
A．Speaking 326
B．Interpretation 326
C．Translation 327
D．Writing Long Reports 327
Unit Thirteen Resort 331
Part Ⅰ．Situational Dialogue Talk about Outdoor Recreation—Hiking and Skiing 331
Part Ⅱ．Reading 332
Text A Resort 332
Text B Types of Resort 336
Part Ⅲ．Exercise 341
A．Speaking 341
B．Interpretation 342
C．Translation 342
D．Writing Resumé 343
Reference Books 345