Unit One 1
Text A Travel as an Industry 1
Text B The Vacation and Leisure Traveler 6
Practical Writing： Notice （ 1 ） 8
Supplementary Reading Basic Approaches to the Study of Tourism （1） 13
Unit Two 15
Text A What is Tourism？ 15
Text B The Study of Tourism 18
Practical Writing： Notice （2） 21
Supplementary Reading Basic Approaches to the Study of Tourism （2） 26
Unit Three 28
Text A Benefits and Costs of Tourism 28
Text B The International Tourist 31
Practical Writing： Letter Writing（ 1 ） 34
Supplementary Reading Common Health Problems 39
Unit Four 42
Text A Economic Impacts of Tourism 42
Text B Cultural Effects of Tourism 47
Practical Writing： Letter Writing （2） 49
Supplementary Reading Tourism’s Impact on New York City 54
Unit Five 56
Text A What is Hospitality Management？ 56
Text B Planned Play Environments 58
Practical Writing： Invitation Card Writing 60
Supplementary Reading Trends in the Lodging Industry 66
Unit Six 68
Text A The Airline Industry 68
Text B The Motorcoach Industry 71
Practical Writing： Reservation Letter 73
Supplementary Reading Impact of Tourism on Employment 78
Unit Seven 80
Text A The Food Service Industry 80
Text B Junk Food and a Hectic Pace 84
Practical Writing ：Letter of Confirmation 87
Supplementary Reading Early Food Services 92
Unit Eight 94
Text A Hotel Operations 94
Text B Thomas Cook 97
Practical Writing ：Letter of Application 100
Supplementary Reading The Growth of Hotel Chains 105
Unit Nine 107
Text A Recreation 107
Text B Casinos and Gaming 111
Practical Writing： Resume 114
Supplementary Reading The Walt Disney Company 118
Unit Ten 121
Text A Attractions 121
Text B Atlantic City 125
Practical Writing： Thank-you Letter 128
Supplementary Reading Entertainment and Shopping 134
Unit Eleven 136
Text A Types of Travel Agencies 136
Text B Travel Agency Organizations 140
Practical Writing： Complaints 143
Supplementary Reading The World Tourism Organization 148
Unit Twelve 151
Text A The Channels of Distribution 151
Text B Specialty Channelers 154
Practical Writing ：Letter of Inquiry or Request 157
Supplementary Reading Establish a Promotional Mix for Travel Intermediaries 162
Unit Thirteen 164
Text A Special Segments of Business Travel 164
Text B Incentive Travel & Convention/Meeting Planners 169
Practical Writing： Welcome Speech 172
Supplementary Reading Tour Wholesalers and Operators 177
Unit Fourteen 179
Text A Behavior of Individual Customers 179
Text B Interpersonal Factors 182
Practical Writing： Advertisement 184
Supplementary Reading Understanding Customer Behavior—Patchwork Quilt Country Inn 189
Unit Fifteen 192
Text A Why is Demand Important？ 192
Text B Market Potential Analysis 195
Practical Writing： Business Reports 197
Supplementary Reading Mass-Market Tourism 203
Unit Sixteen 205
Text A Life-Seeing Tourism 205
Text B Improvement in Educational and Cultural Content of Tourism 207
Practical Writing： Hotel Reservation Agreement 210
Supplementary Reading Types of Destinations—Travel Experiences 217
References 219