UNIT ONE Travel as a Product&as a Service 1
Section Ⅰ:Oral Practice 1
Section Ⅱ:Reading 4
Section Ⅲ:Additional Information 6
Section Ⅳ:Exercise 7
UNIT TWO Guidelines for Successful Tour Itinerary Planning 11
Section Ⅰ:Oral Practice 11
Section Ⅱ:Reading 14
Section Ⅲ:Additional Information 17
Section Ⅳ:Exercise 19
UNIT THREE Meeting Tour Group 23
Section Ⅰ:Oral Practice 23
Section Ⅱ:Reading 27
Section Ⅲ:Additional Information 29
Section Ⅳ:Exercise 30
UNIT FOUR Hotel Service 32
Section Ⅰ:Oral Practice 32
Section Ⅱ:Reading 35
Section Ⅲ:Additional Information 37
Section Ⅳ:Exercise 38
UNIT FIVE On the Way to Tourist Attractions 40
Section Ⅰ:Oral Practice 40
Section Ⅱ:Reading 44
Section Ⅲ:Additional Information 46
Section Ⅳ:Exercise 46
UNIT SIX Services in Tourist Attraction 49
Section Ⅰ:Oral Practice 49
Section Ⅱ:Reading 52
Section Ⅲ:Additional Information 55
Section Ⅳ:Exercise 57
UNIT SEVEN World Cultural and Natural Heritage 60
Section Ⅰ:Oral Practice 60
Section Ⅱ:Reading 62
Section Ⅲ:Additional Information 65
Section Ⅳ:Exercise 66
UNIT EIGHT Festivals and Customs 71
Section Ⅰ:Oral Practice 71
Section Ⅱ:Reading 76
Section Ⅲ:Additional Information 78
Section Ⅳ:Exercise 79
UNIT NINE Food Culture 82
Section Ⅰ:Oral Practice 82
Section Ⅱ:Reading 86
Section Ⅲ:Additional Information 88
Section Ⅳ:Exercise 89
UNIT TEN Shopping 93
Section Ⅰ:Oral Practice 93
Section Ⅱ:Reading 96
Section Ⅲ:Additonal Information 98
Section Ⅳ:Exercise 99
UNIT ELEVEN Entertainment 103
Section Ⅰ:Oral Practice 103
Section Ⅱ:Reading 107
Section Ⅲ:Additional Information 108
Section Ⅳ:Exercise 109
UNIT TWELVES Communication 111
Section Ⅰ:Oral Practice 111
Section Ⅱ:Reading 114
Section Ⅲ:Additional Information 118
Section Ⅳ:Exercise 120
UNIT THIRTEEN Emergency 126
Section Ⅰ:Oral Practice 126
Section Ⅱ:Reading 131
Section Ⅲ:Additional Information 133
Section Ⅳ:Exercise 134
UNIT FOURTEEN Say Goodbye to Your Guess 137
Section Ⅰ:Oral Practice 137
Section Ⅱ:Reading 140
Section Ⅲ:Additional Information 141
Section Ⅳ:Exercise 142
APPENDIX Ⅰ EXPERIENCE SHARING 147
APPENDIX Ⅱ VOCABULARY 150
参考文献 166