Unit 1 1
Text A 1
What Is E-commerce？ 1
New Words 5
Phrases 8
Abbreviations 9
Exercises 9
Text B 11
E-commerce and Selling Online 11
New Words 14
Phrases 15
Abbreviations 16
Exercises 16
Reading Material 16
E-commerce Advantages and Disadvantages 16
参考译文：什么是电子商务？ 19
Unit 2 23
Text A 23
How to Choose an E-commerce Business Model 23
New Words 27
Phrases 28
Abbreviations 29
Exercises 29
Text B 31
Business-to-Business 31
NewWords 33
Phrases 35
Abbreviations 35
Exercises 35
Reading Material 35
About E-commerce 35
参考译文：如何选择电子商务商业模式 40
Unit 3 44
Text A 44
What Is a Computer Network？ 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 48
Text B 49
A Basic Guide to the Internet 49
NewWords 53
Phrases 54
Abbreviations 55
Exercises 55
Reading Material 56
Network Security 56
参考译文：什么是计算机网络？ 60
Unit 4 62
Text A 62
How to Build an E-commerce Website 62
New Words 65
Phrases 66
Abbreviations 67
Exercises 67
Text B 70
Website Navigation and Its Impact on E-commerce 70
New Words 72
Phrases 73
Exercises 74
Reading Material 74
Shopping Cart Software 74
参考译文：如何建立电子商务网站 77
Unit 5 80
Text A 80
Five Ways to Market Your E-commerce Site 80
New Words 83
Phrases 85
Abbreviations 85
Exercises 86
Text B 88
E-commerce Supply Chain Management：Reducing Cost and Inefficiency 88
New Words 92
Phrases 93
Abbreviations 94
Exercises 94
Reading Material 95
Online Advertising 95
参考译文：电子商务网站营销的五种方法 99
Unit 6 102
Text A 102
Web Traffic 102
New Words 105
Phrases 107
Abbreviations 107
Exercises 107
Text B 109
Conversion Rate Optimization 109
New Words 112
Phrases 113
Abbreviations 114
Exercises 114
Reading Material 114
PageRank 114
参考译文：网络流量 118
Unit 7 121
Text A 121
Essential SEO Strategies for E-commerce Sites 121
New Words 123
Phrases 125
Abbreviations 125
Exercises 126
Text B 128
Best Practices That Could Double E-commerce Sales 128
New Words 132
Phrases 133
Abbreviations 133
Exercises 134
Reading Material 134
Top Ten SEM Optimization Tips for E-commerce Sites 134
参考译文：电子商务网站的基本SEO策略 137
Unit 8 140
Text A 140
The Ways to Track Online to Offline Conversions（and Vice Versa） 140
New Words 143
Phrases 144
Abbreviations 144
Exercises 145
Text B 147
Benefits of Social Media Marketing 147
New Words 150
Phrases 151
Exercises 151
Reading Material 152
E-commerce Legals and Law 152
参考译文：跟踪线上到线下（反之亦然）的转化方法 156
Unit 9 159
Text A 159
E-commerce Payment System 159
New Words 161
Phrases 163
Abbreviations 163
Exercises 164
Text B 166
Understanding Online Payment Services 166
New Words 171
Phrases 171
Exercises 172
Reading Material 172
Safe Online Payment Methods 172
参考译文：电子商务支付系统 175
Unit 10 177
Text A 177
The Basics of Website Security for E-commerce Retailers 177
New Words 180
Phrases 181
Abbreviations 182
Exercises 182
Text B 185
How to Stay Safe When Shopping Online 185
New Words 188
Phrases 190
Abbreviations 190
Exercises 190
Reading Material 191
Ways to Protect Your E-commerce Site from Hacking and Fraud 191
参考译文：电子商务零售商网站安全的基础 195
Unit 11 198
Text A 198
Mobile Commerce 198
New Words 201
Phrases 203
Abbreviations 203
Exercises 203
Text B 205
Mobile Marketing 205
New Words 209
Phrases 210
Abbreviations 210
Exercises 211
Reading Material 211
Mobile Payment 211
参考译文：移动商务 216
Unit 12 219
Text A 219
A Guide to Using CRM in E-commerce 219
New Words 222
Phrases 223
Abbreviations 224
Exercises 225
Text B 227
Reverse Logistics in E-commerce 227
New Words 230
Phrases 231
Exercises 232
Reading Material 233
Electronic CRM 233
参考译文：电子商务中使用CRM的指南 237
Unit 13 241
Text A 241
Benefits of Big Data for E-commerce Companies 241
NewWords 243
Phrases 244
Abbreviations 245
Exercises 245
Text B 247
Cloud Computing and Its Effect on E-commerce 247
New Words 250
Phrases 251
Abbreviations 251
Exercises 252
Reading Material 252
The Benefits of Cloud Computing to the E-commerce Industry 252
参考译文：大数据对电子商务公司的益处 255