《电子商务英语实用教程 第2版 应用型本科规划教材》PDF下载

  • 购买积分:11 如何计算积分?
  • 作  者:张强华,司爱侠,吕淑文编著
  • 出 版 社:杭州:浙江大学出版社
  • 出版年份:2010
  • ISBN:9787308039475
  • 页数:265 页
图书介绍:本书分10个单元,包括课文、单词、难句讲解、习题、读译技巧、阅读材料、参考试卷、练习答案等内容。

Unit1 1

TextATheEcommerceBasic 1

NewWords 5

Phrases 7

Abbreviations 8

NotestothePassage 8

Exercises 9

TextBTheBusinessPlanningPhase(1) 14

ReadingMaterialTheMarket,ItsSizeandCharacteristics 19

参考译文电子商务基础 21

Unit2 24

TextAHowBusiness-to-BusinessWorks 24

NewWords 26

Phrases 27

Abbreviations 28

NotestothePassage 28

Exercises 29

TextBTheBusinessPlanningPhase(2) 33

ReadingMaterialSellingontheInternet 36

参考译文企业对企业电子商务是如何工作的 39

Unit3 41

TextAUnderstandingB2CEcommerce 41

NewWords 45

Phrases 46

Abbreviations 46

NotestothePassage 47

Exercises 47

TextBTheNewFaceofB2BEcommerce 53

ReadingMaterialPayment 59

参考译文理解B2C电子商务 61

Unit4 65

TextAB2G,B2EandBSP 65

NewWords 67

Phrases 68

Abbreviations 68

NotestothePassage 69

Exercises 70

TextBElectronicDataInterchange(EDI) 74

ReadingMaterialTheOnlineCatalog 79

参考译文B2G、B2E和BSP 81

Unit5 83

TextADigitalSignatureandKey 83

NewWords 85

Phrases 86

Abbreviations 86

NotestothePassage 86

Exercises 88

TextBCryptographyandEncryption 92

ReadingMaterialSecurityIssues 96

参考译文数字签名和钥匙 98

Unit6 100

TextADomainNames 100

NewWords 103

Phrases 104

Abbreviations 105

NotestothePassage 105

Exercises 106

TextBDomainNameServersandIntranet 110

ReadingMaterialThePayment 113

参考译文域名 115

Unit7 119

TextAHTTP,TCPandIP 119

NewWords 122

Phrases 123

Abbreviations 123

NotestothePassage 124

Exercises 125

TextBFTP,POP3andIPAddresses 128

ReadingMaterialIntroductiontoHTML 131

参考译文HTTP,TCP和IP 135

Unit8 138

TextAFirewall,GatewayandRouter 138

NewWords 140

Phrases 141

Abbreviations 142

NotestothePassage 142

Exercises 143

TextBBridge,HubandSwitch 147

ReadingMaterialURLandCommonGatewayInterface(CGI) 151

参考译文防火墙、网关和路由器 153

Unit9 155

TextAOnlineShopping 155

NewWords 159

Phrases 161

Abbreviations 162

NotestothePassage 162

Exercises 163

TextBTheTruePathofB2BEcommerce 167

ReadingMaterialFrequentlyAskedQuestionsforOnlineMall 172

参考译文网络购物 176

Unit10 180

TextATenThingsYouReallyShouldKnowaboutEcommerce 180

NewWords 184

Phrases 185

NotestothePassage 185

Exercises 186

TextBIsthereaFutureforEcommerce? 190

ReadingMaterialAnIntroductiontoBusinessPlans 195

参考译文关于电子商务你确实要了解的10件事 197

附录1参考答案 200

附录2词汇总表 230