Unit 1 Brands and Marketing 1
Background information 2
Read and explore 2
Text A Business in Emerging Markets 2
Text B Building Brands in Emerging Markets 18
Unit 2 Management and Strategies 25
Background information 26
Read and explore 26
Text A Strategic Principles for Competing in the Digital Age 26
Text B Transient Advantage 41
Unit 3 E-commerce and Payment 49
Backg round information 50
Read and explore 50
Text A Payments：the End of a Monopoly,and No End of New Ways to Pay Your Bills 50
Text B U.S.A.Discounters Hook Some Service Members with Credit before Springing the Debt Trap 64
Unit 4 Tax and Companies 71
Background information 72
Read and explore 72
Text A The Price Isn’t Right：Corporate Profit-shifting Has Become Big Business 72
Text B How Apple Sidesteps Billions in Taxes 85
Unit 5 Corporate Culture and Human Resource Management 93
Background information 94
Read and explore 94
Text A L’Oréal Masters Multiculturalism 94
Text B Creating Human-resource Management Value in the Twenty-first Century Seven Steps to Strategic HR 111
Unit 6 International Trade 115
Background information 116
Read and explore 116
Text A Shattering the Myths about U.S.Trade Policy 116
Text B China-Australia Free Trade Agreement 131
Unit 7 Banking and Finance 139
Backg round information 140
Read and explore 140
Text A Shadow and Substance 140
Text B Sovereign Doubts 153
Unit 8 Energy and Economy 159
Backg round information 160
Read and explore 160
Text A The Haves and the Have-Nots 160
Text B Five Myths About Gas Taxes 174
Unit 9 Economic Crisis and Challenges 179
Background information 180
Read and explore 180
Text A Global Economic Challenges：the Pressing and Visible Issues 180
Text B The Current Global Economic Crisis：Gleaning from History 198