目录 3
Unit Five：Strategic Management 战略管理 3
Lesson One：Overview ofStrategic Management 3
A．WhatIs StrategicManagement？ 4
B．StrategyinAction 9
Lesson Two：Strategy Formulation—the Process 13
A．The Basics ofStrategy Formulation 14
B．The Essence ofStrategyFormulation—SWOTAnalysis 18
Lesson Three：Strategy Formulation—the Methods 22
A．Corporate-LevelStrategicFrameworks 23
B．Business-level Strategic Frameworks 28
Lesson Four：Strategy Implementation and Evaluation 32
A．StrategyImplementation 33
B．StrategyEvaluation 37
Test 5 41
Unit Six：Strategic Management of Technology and Innovation 技术与创新的战略管理Lesson One：A General Management Perspective of Technology，Innovation and Strategy 49
A．Key Concepts and Their Relationships 50
B．High Technology Management 55
Lesson Two：Substance of Technology Strategy 60
A．The Substance of Technology Strategy（Ⅰ） 61
B．TheSubstanceofTechnologyStrategy（Ⅱ） 66
Lesson Three：Developing the Firm’s Innovative Capabilities 71
A．Strategic Management of Corporate Innovation 72
B．Strategic Management of Corporate Entrepreneurship 77
Lesson Four：Creating and Implementing a Development Strategy 81
A．Preproject Management 82
B．Innovative Organizational Structure 88
Test 6 93
Lesson One：Basics of Organizational Behavior 103
Unit Seven：Organizational Behavior 组织行为学 103
A．Overview of Organizational Behavior 104
B．A Fundamental Framework of OB 109
Lesson Two：Individual Process 113
A．Individual Difference 114
B．Motivation 121
Lesson Three：Managing Groups and Teams 126
A．Identifying Groups and Teams 127
B．Integrating Individuals into Groups and Teams 133
Lesson Four：Working within the Organization System 138
A．Stress in the Workplace 139
B．Coping with the Change Organization 144
Test 7 149
Lesson One：Understanding Operations Management 159
Unit Eight：Operations Management 生产运作管理 159
A．Introduction to the Field 160
B．Evolution of Operations Management 165
Lesson Two：Operations Strategy and Planning 170
A．Operations Strategyasa Competitive Weapon 171
B．Planning Operations 176
Lesson Three：Product Planning and Operations Priorities 180
A．Product Planning 181
B．OperationsPriorities 187
Lesson Four：Two Main Contributions to Operations 191
A．Reengineering 192
B．Supply ChainManagement 197
Test 8 201
Appendix Ⅰ：参考答案 208
Appendix Ⅱ：参考译文 224