第1章 社交信函(SocialLetters) 1
1.1 社交信函概说(GeneralInformationofSocialLetters) 1
1.1.1 社交信函的基本要求(BasicRequirementsofSocialLet-ters) 2
1.1.2 社交信函的构成(StructureofSocialLetters) 3
1.1.3 社交信函的打印格式(PrintingStylesofSocialLetters) 12
1.1.4 信封的写法(AddressingEnvelopes) 14
1.2 邀请函(InvitationLetters) 18
1.2.1 邀请函概说(GeneralInformationofInvitationLetters) 18
1.2.2 邀请函范例(SamplesofInvitationLetters) 21
1.2.3 邀请函常用语句(UsefulExpressionsofInvitations) 33
1.2.4 练习(Exercises) 36
1.2.5 练习答案(KeystoExercises) 38
1.3.1 祝贺信概说(GeneralInformationofCongratulatoryLet-ters) 42
1.3 祝贺信(CongratulatoryLetters) 42
1.3.2 祝贺信范例(SamplesofCongratulatoryLetters) 43
1.3.3 祝贺信常用语句(UsefulExpressionsofCongratulatoryLetters) 57
1.3.4 练习(Exercises) 64
1.3.5 练习答案(KeystoExercises) 65
1.4 感谢信(LettersofThanks) 67
1.4.1 感谢信概说(GeneralInformationofLettersofThanks) 67
1.4.2 感谢信范例(SamplesofLettersofThanks) 69
1.4.3 感谢信常用语句(UsefulExpressionsofLettersofThanks) 78
1.4.4 练习(Exercises) 81
1.4.5 练习答案(KeystoExercises) 82
1.5 慰问信(LettersofConsolation) 83
1.5.1 慰问信概说(GeneralInformationofLettersofConsola-tion) 83
1.5.2 慰问信范例(SamplesofLettersofConsolation) 85
1.5.3 慰问信常用语句(UsefulExpressionsofLettersofCon-solation) 90
1.5.4 练习(Exercises) 91
1.5.5 练习答案(KeystoExercises) 92
1.6 吊唁信(LettersofCondolence) 93
1.6.1 吊唁信概说(GeneralInformationofLettersofCondo-lence) 93
1.6.2 吊唁信范例(SamplesofLettersofCondolence) 94
1.6.3 吊唁信常用语句(UsefulExpressionsofLettersofCon-dolence) 100
1.6.4 练习(Exercises) 102
1.6.5 练习答案(KeystoExercises) 103
第2章 公关礼仪应用文(PracticalWritingaboutPublicRelations) 105
2.1 公关礼仪应用文概说(GeneralInformationofPracticalWritingaboutPublicRelations) 105
2.2 祝词(PublicSpeeches) 106
2.2.1 祝词概说(GeneralInformationaboutPublicSpeeches) 106
2.2.2 祝词范例(SamplesofPublicSpeeches) 107
2.2.3 祝词常用语句(UsefulExpressionsofPublicSpeeches) 117
2.2.4 练习(Exercises) 119
2.2.5 练习答案(KeystoExercises) 120
2.3 请柬(InvitationCards) 122
2.3.1 请柬概说(GeneralInformationofInvitationCards) 122
2.3.2 请柬范例(SamplesofInvitationCards) 123
2.3.3 请柬常用语句(UsefulExpressionsofInvitationCards) 133
2.3.4 练习(Exercises) 136
2.3.5 练习答案(KeystoExercises) 137
2.4 名片、贺卡(VisitingCards;GreetingCards) 138
2.4.1 名片(VisitingCardsorCallingCards) 138
2.4.2 贺卡(GreetingCards) 143
2.4.3 练习(Exercises) 147
2.4.4 练习答案(KeystoExercises) 148
第3章 商务应用文(WritingofCommercialCorrespon-dence) 150
3.1 商务应用文概说(GeneralInformationofCommercialCorre-spondence) 150
3.2.1 商务信函的构成(StructureofCommercialLetters) 151
3.2 商务信函(CommercialLetters) 151
3.2.2 商务信函的写作原则(WritingPrinciplesofCommercialLetters) 156
3.3 资信调查(CreditInquiry) 158
3.3.1 资信调查概说(GeneralInformationofCreditInquiry) 158
3.3.2 资信调查信范例(SamplesofCreditInquiry) 158
3.3.3 资信调查写作指导(WritingGuidanceofCreditInquiry) 162
3.3.4 练习(Exercises) 164
3.3.5 练习答案(KeystoExercises) 165
3.4 建立贸易关系(EstablishingBusinessRelations) 167
3.4.1 建立贸易关系概说(GeneralInformationofEstablishingBusinessRelations) 167
3.4.2 建立贸易关系信函范例(SamplesofEstablishingBusi-nessRelations) 168
3.4.3 建立贸易关系写作指导(WritingGuidanceofEstablish-ingBusinessRelations) 173
3.4.4 练习(Exercises) 177
3.4.5 练习答案(KeystoExercises) 178
3.5.2 推销(SalesPromotion) 182
3.5 业务咨询与往来(BusinessConsultationandCommunication) 182
3.5.1 业务咨询与往来概说(GeneralInformationofBusinessConsultationandCommunication) 182
3.5.3 询价(Inquiries) 189
3.5.4 报价、还价(Offers Counter-offers) 195
3.5.5 接受(Acceptance) 213
3.5.6 订货(Order) 219
3.5.7 支付(Payment) 227
3.5.8 装运(Shipment) 238
3.5.9 保险(Insurance) 246
3.5.10 申诉、索赔(Complaint Claim) 254
3.6 合同、协议(Contracts Agreements) 264
3.6.1 合同、协议概说(GeneralInformationofContracts A-greements) 264
3.6.2 合同、协议写作指导(WritingGuidanceofContracts Agreements) 264
3.6.3 合同、协议范例(SamplesofContracts Agreements) 273
3.6.4 练习(Exercises) 295
3.6.5 练习答案(KeystoExercises) 297
第4章 日常事务应用文(PracticalWritingofDailyRoutine) 299
4.1 日常事务概说(GeneralInformationofDailyRoutine) 299
4.2 证明与介绍信(Certificates LettersofIntroduction) 299
4.2.1 证明(Certificates) 299
4.2.2 介绍信(LettersofIntroduction) 306
4.2.3 练习(Exercises) 308
4.2.4 练习答案(KeystoExercises) 309
4.3 字据与契约(Notes Bills) 313
4.3.1 字据与契约概说(GeneralInformationofNotes Bills) 313
4.3.2 字据与契约范例(SamplesofNotes Bills) 313
4.3.3 练习(Exercises) 321
4.3.4 练习答案(KeystoExercises) 322
4.4.1 广告(Advertisements) 327
4.4 广告、启事(Advertisements Notices) 327
4.4.2 启事(Notices) 336
4.4.3 练习(Exercises) 345
4.4.4 练习答案(KeystoExercises) 346
4.5 通知、海报(Notices Posters) 348
4.5.1 通知(Notices) 348
4.5.2 海报(Posters) 352
4.5.3 练习(Exercises) 356
4.5.4 练习答案(KeystoExercises) 357
4.6 备忘录、会议记录、活动日程安排(Memos,Minutes SchedulesofActivities) 360
4.6.1 备忘录(Memos) 360
4.6.2 会议记录(Minutes) 365
4.6.3 活动日程安排(SchedulesofActivities) 370
4.7 报告与建议书(Reports Proposals) 372
4.7.1 报告(Reports) 372
4.7.2 建议书(Proposals) 392