Part Ⅰ Business Letter-Writing 2
Theory about Business Letter-Writing 2
1. Definition of a Letter 2
2. Concept of a Banking Business Letter 2
3. Classifications of Letters 2
4. Composition of a Business Letter 2
5. Structure of a Business Letter 3
6. Format or Style of Business Letters 20
7. Examples or Specimen of Business Letters 21
8. Key Factors in Good Business Letter-Writing 24
9. Some Writing Rules of Good Writing 25
10. Addressing Envelopes 43
Model Banking Business Letters 51
1. Letters of Thanks 51
2. A Letter of Reminder 54
3. Letters of Requests 57
4. Letters of Complaint Concerning Bank Charges 60
5. Letters about Account Overdrawn 62
6. Letters Concerning Loans 65
7. Letters Concerning International Settlement 71
8. Letters about Insurance 89
Part Ⅱ E-commercial Communication 132
1. Telegram 132
2. E-mail 138
3. Telex 143
4. Fax 146
Part Ⅲ Dialogues 150
1. Sending a Telegram 150
2. Booking Passenger Tickets and a Hotel Room 152
3. A Sole Proprietorship 155
4. Partnerships 158
5. Corporations 161
6. What Does an Executive Do? 163
7. Line and Staff Positions 166
8. Wholesaling 169
9. Retailing 172
10. Product Development and Planning 174
11. Pricing 177
12. What Is Marketing All about? 180
13. Computers 183
14. Negotiating a Contract 186
15. Accounting 189
16. Banks and Businesses 192
17. Talking about Insurance 195
18. International Business 200
19. Corporate Finance 205
20. Talking about Capital 208
21. Making Exports Pay 212
22. At a Conference 217
23. Talking about Agents 221
24. Talking about Importing 225
25. Please Turn to Our Bank 228
26. Focus on Banking 232
27. Interview with Stefan Ingves——an Officer from IMF 237
28. Talking about Electric Commerce 249
附录：部分对话的参考译文 255