FOREWORD 1
PART A BUSINESS LETTERS IN TOURISM 1
UNIT Ⅰ：The Essential Parts of a Business Letter 2
UNIT Ⅱ：Forms of a Business Letter 5
UNIT Ⅲ：More on the Parts of a Business Letter 14
UNIT Ⅳ：Essential Qualities of a Business Letter 24
UNIT Ⅴ：Circulars, Memos and Form Letters 31
UNIT Ⅵ：Additional Information on Letter Writing 43
PART B TELECOMMUNICATIONS 47
UNIT Ⅰ：Telegrams 48
UNIT Ⅱ：Common Requirements to Obserue in Cable Writing 52
UNIT Ⅲ：How to Minimize the Use of Words in a Telegram 55
UNIT Ⅳ：Telex 59
UNIT Ⅴ：More on Telecommimications 66
PART C ADVERTISING IN TOURISM 74
UNIT Ⅰ：Advertising in Tourist Promotion 75
UNIT Ⅱ：Types of Advertisement and the Advertising Copy 79
UNIT Ⅲ：Ads in thd Real World of Tovrism: Travel Agencies and Hotels 86
UNIT Ⅳ：Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations 103
UNIT Ⅴ：Ads in the Real World of Tourism:Colour Advertisements 116
PART D PUBLICITY LITERATURE IN TOURISM 132
UNIT Ⅰ：Publicity of Destination Countries 133
UNIT Ⅱ：Publicity of Destination Cities 148
UNIT Ⅲ：Publicity of Tourist Attractions 159
UNIT Ⅳ：Pubicity of Tourist Operations 168
PART E AGREEMENTS AND CONTRACTS 176
UNIT Ⅰ：Agreements in the Travel Industry 177
UNIT Ⅱ：Language Characteristics 185
UNIT Ⅲ：Contracts 189
UNIT Ⅳ：Sample Agreements and Contracts 194
PART F TRANSPORTATION 202
UNIT Ⅰ：Air Carriers 203
UNIT Ⅱ：Rail Transportation in Tourism 225
UNIT Ⅲ：Road Transportation 238
UNIT Ⅳ：Water Carriers in Tourism 248
PART G MISCELLANEOUS APPLICATIONS IN TOURISM 262
UNIT Ⅰ：Forms Documents 263
UNIT Ⅱ：Invitatians and Replies 303
UNIT Ⅲ：Menus 313
UNIT Ⅳ：Tour Itineraries 329
UNIT Ⅴ：Tour Report 351
PART H Selected readings 369
Ⅰ：Overview of Travel Worldwide 369
Ⅱ：Prospects for European, Japanese and U.S. International Travel 372
Ⅲ：IHA AND UFTAA Agreement 378
Ⅳ：Destination China-Seven Region Sampler 386
Ⅴ：Australian Cities-Bright Lights and Great Sights 390
Ⅵ：Thomas Cook Reservation Form and Conditions of Passage 393
Ⅶ：Cornell Center for Professional Development 402
Ⅷ：ABT A Tour Operators Code of Conduct and Guidelines for Booking Conditions 405
Ⅸ：Appraising Tourism Potential 424