Precluding Remark 1
A Retrospection on Journalism Thought of the Communist Party of China(1921～2001)——Interviews of Experts Shan Bo, Qin Zhixi 1
■ A Retrospection on Journalism Thought of the Communist Party of China 1
卷首语 1
■中国共产党八十年新闻思想回顾 1
中国共产党新闻思想回顾（1921～2001年）——新闻学专家访谈录 单波 秦志希 1
延安《解放日报》的遗产 甘惜分 22
The Legacy of Liberution Daily in Yan an Gan Xifen 22
Internet Communication among the Mainland, Taiwan, Hong Kong and Macao Min Dahong 28
■ Web Communication 28
■ 网络传播 28
两岸四地网络通 闵大洪 28
Rigorous Reality and Weak Challenge——On Internet Media in Dilemma Sun Wusan 32
严峻的现实 软弱的挑战——网络媒介行路难 孙五三 32
From News Release to News Information Service——On the Characteristics of News Function of Web Media Li Zhuojun, Liu Xue 49
从新闻发布到新闻信息服务——论网络媒介新闻功能的特点 李卓钧 刘学 49
Cultural Function of Web Communication and Its Operation Meng Wei 57
网络传播的文化功能及其运作 孟威 57
敞开传播学研究的思想方法——媒介批评之我见 王瀚东 70
Opening the Methodology on Communication Study——My Viewpoint on Media Critique Wang Handong 70
■ Communication and Culture 70
■ 传播与文化 70
A Reflection on the Indigenization of Communication Study Li Jingyi, Liu Lanzhen 78
关于传播学研究本土化问题的思考 李敬一 刘兰珍 78
舆论研究的新起点——从陈力丹著（舆论学——舆论导向研究）谈起 潘忠党 87
A New Starting Point of Opinion Study——From Consensus: a Study on Consensus Orientation by Chen Lidan Pan Zhongdang 87
略论广告的舆论引导功能 张金海 饶德江 刘珍 100
On Advertisement s Function of Public Opinion Orlentation Zhang Jinhai, Rao Dejiang, Liu Zhen 100
声音创意净化人们的心灵——略论广播公益广告 程明 107
Using Creative Sound to Purify People s Spirit——On Public Service Advertisement in Broadcasting Cheng Ming 107
Mass Cultural Form of Chinese Media in Market Economy Ran Hua 113
论市场经济条件下我国传媒的大众文化形态 冉华 113
■ 传播与社会发展 119
强化舆论监督的有力措施——海南舆论监督中心的调查 林涵 童兵 119
■ Communication and Social Development 119
An Effective Measure to Strengthen the Supervision of Public Opinlon——An Investigation on Public Opinion Supervision Center In Halnan Province Lin Han, Tong Bing 119
An Investigation and Analysis on the Use of Mass Media in Rural Areas of Jiangsu Province Eang Xiaohong 125
关于江苏农村大众媒介使用情况的调查与分析 方晓红 125
■ Comparative Journalism 133
Translation in Communication and Journalism Chen Lidan 133
■ 比较新闻学 133
关于新闻传播学中的翻译问题 陈力丹 133
The Construction of Audience Conception in the Sense of Intersubjectivity——Aiso a Comment on Western Audience Theories Shan Bo 138
在主体间交往的意义上建构受众观念——兼评西方受众理论 单波 138
中美两国如何避免“新闻审判”现象之比较 张玮 148
A Comparison between China and the United States on Their Prohibition of“Media Trial” Zhang Wei 148
■ History of Communication 153
A Historical Narration and Comment on Journalism Enterprise in the Republic of Korea Guo Zhenzhi 153
■ 人类传播史 153
韩国新闻事业历史述评 郭镇之 153
The WTO Entry and the Development of China s Digital Media Sun Xupei 172
■ Media Economy 172
■ 媒介经济 172
加入世贸与中国数字传媒的发展 孙旭培 172
Some Problems about Media Capital Chen Lidan 183
关于媒介资本的几个问题 陈力丹 183
On the Subdivision of Media Market Qin Zhixi, Ge Feng 187
论媒介市场细分化 秦志希 葛丰 187
试论整合营销传播的“取代模式” 张微 194
A Trial Treatise on the Replacing Pattern of Integrated Marketing Communication Zhang Wei 194
The Recurrence of Power in IT Industry Jiang Dianjia 201
论权力在IT产业的再现 江典嘉 201
在变革中前行——从电视节目形态看我国传媒角色的变迁 张卓 210
■ 新闻改革 210
■ Journalism Reform 210
Proceeding in Transformation——The Flux of Media Role in China Reflected by the Changes of TV Programs Forms Zhang ZHuo 210
系统创新：电视节目生产的当代走向 龚雪辉 221
Systematical Innovation: the Contemporary Trend in the Production of TV Program Gong Xuehui 221
On the Transformation of the Conception of Newspaper Communication ——A Perspective of the Rise of Urban Newspaper Zhou Maojun 228
从都市报勃兴看我国报界传播观念的变革 周茂君 228
A Dialogue about the Tendency of Present Media Market Luo Yicheng, Mao Xiaomei 234
■ Experiencing Media 234
■ 体验媒介 234
关于当前媒体市场现状与走向的对话 罗以澄 毛晓梅 234
舆论监督与司法公正——对《人民日报》“社会观察”专栏的观察 马闻理 238
The Supervision of Public Opinion and Justice of Law——Survey on Special Column“Social Survey”of People s Daily Ma Wenli 238
We Need“Dabbler” Zhu Guanglie 240
我们需要“半瓶醋” 朱光烈 240
A Treatise on the Background of Journalism Cai Kairu 242
新闻背景论 蔡凯如 242
后工业时代的“分众”现象 沈赟昀 252
The Specific Mass Phenomenon of Post-Industry Ages Shen Yunyun 252
■ 新论集纳 255
全球化背景下的传媒产业发展态势；新闻投融资体制创新论；加入WTO对中国报业经营的影响和对策；电视进入WTO的思考；论网络传播学；新闻网站的市场前景存在的问题及策略探讨；全球化时代中文网络的价值；经济报道新思维论；是新闻记者的摇篮，还是传播学者的温 255
■ Collection of New Views 255
The Trend of Media Industry on the Background of Globalization; A Treatise on the Inno-vation of Media Investment and Financing; The Impact of the WTO Accession on Chin a s Newspaper Industry and Countermeasures; A Reflection on TV Industr 255
■ Academic Information 263
Chinese Ancient Systematical Official News Communication Can Be Dated to 800 Years Earlier Ma Wenli 263
Chinese Ancient Systematical Official News Communication Can Be Dated to 800 Years Earlier Ma Wenli 263
■ Academic Information 263
■ 学术动态 263
我国古代有系统的官方新闻传播可提前800年 马闻理 263
武汉大学新闻与传播学院新闻学专业2001届硕士毕业论文目录 265
The Master Theses Content of Wuhan University s School of Journalism and Communication in 2001 265
The Master Theses Content of Wuhan University s School of Journalism and Communication in 2001 265
■ Appendix 266
Author Introduction 266
Author Introduction 266
■ Appendix 266
■ 附录 266
作者简介 266
Abstract 270
内容提要 270
Abstract 270