Contents 1
Lesson One World Trade Organization Opens Global Markets 1
Lesson Two Working Together is Key to APEC's Success(Ⅰ) 27
Lesson Three Working Together is Key to APEC's Success(Ⅱ) 47
Lesson Four The Big Emerging Markets 66
Lesson Five Asia's New Giants(Ⅰ) 94
Lesson Six Asia's New Giants(Ⅱ) 117
Lesson Seven China's Big Dreams 146
Lesson Eight New World's Road to China 169
Lesson Nine Who Wants to be a Giant? 199
Lesson Ten Marketing Consumer Products in Japan 224
Lesson Eleven The U.S.and Showcase Europe:New Opportunities,New Strategies 250
Lesson Twelve A Recession for Manufacturers? 280
Lesson Thirteen That Sinking Feeling in Japan 309
Lesson Fourteen Holding a Leading Position 340
Lesson Fifteen Piracy and Profit 366
Reference Key to Exercises 394