The New Product Development Imperative 1
Product Development : A Customer-Driven Approach 23
Note on Lead User Research 47
New Product Commercialization :Common Mistakes 61
Defining Next-Generation Products：An Inside Look 77
Developing Products on Internet Time 89
New Product Team Learning : Developing and Profiting from Your Knowledge Capital 103
IDEO Product Development 127
Product Rejuvenation : A Less Risky Alternative to Product Innovation 151