Unit 1 Introduction to Electronic Commerce 1
Unit 2 Benefits Impacts of E-commerce 20
Unit 3 Internet Intranet Extranet 39
Unit 4 E-commerce Strategy and Implementation 64
Unit 5 Marketing for E-commerce 85
Unit 6 Business to Consumer E-commerce 104
Unit 7 Business to Business E-commerce 124
Unit 8 Financial Services Online 143
Unit 9 Real Estate Online 159
Unit 10 Travel and Transportation Online 173
Unit 11 Healthcare Industry Online 192
Unit 12 Education and Entertainment Online 209
Unit 13 Publishing Ventures Online 228
Unit 14 Procurement Online 244
Unit 15 Advertising Online 264
Unit 16 A Virtual Store 285
Unit 17 Electronic Payment Systems 306
Unit 18 Security and E-commerce 329
Appendix 1 UNCITRAL Model Law on Electronic Commerce 356
Appendix 2 Guide to Enactment of the UNCITRAL Model Law on Electronic Commerce 371