Unit 1 Fundamental of E-commerce（电子商务基础） 1
Lesson 1 What Is Electronic Commerce? 1
New Words Phrases 3
Specialized Terms 3
Notes 3
Exercises 4
Reference Translation 6
Reading Material 7
Reference Translation 8
Lesson 2 The Jargon Jungle 9
New Words Phrases 10
Specialized Terms 11
Notes 11
Exercises 11
Reference Translation 12
Reading Material 13
Reference Translation 14
Lesson 3 Business Processes in Commerce 16
New Words Phrases 17
Specialized Terms 17
Notes 18
Exercises 18
Reference Translation 19
Reading Material 20
Reference Translation 21
Lesson 4 The Advantage of E-commerce 22
New Words Phrases 23
Specialized Terms 23
Notes 23
Exercises 23
Reference Translation 25
Reading Material 26
Notes 26
Reference Translation 26
Unit 2 Internet（因特网） 27
Lesson 5 Myths About the Internet 27
New Words Phrases 28
Specialized Terms 28
Notes 28
Exercises 28
Reference Translation 29
Reading Material 30
Reference Translation 30
Lesson 6 Internet Access Technologies——ISP,ANALOG Modems,ISDN,CABLE Modems and DSL 31
New Words Phrases 32
Specialized Terms 32
Notes 33
Exercises 33
Reference Translation 34
Reading Material 35
Reference Translation 35
Lesson 7 Web Used in Business 36
New Words Phrases 37
Specialized Terms 37
Notes 37
Exercises 37
Reference Translation 39
Reading Material 39
Reference Translation 40
Lesson 8 Six Phases of Business on the Net 41
New Words Phrases 42
Specialized Terms 42
Notes 42
Exercises 42
Reference Translation 43
Reading Material 44
Reference Translation 44
Unit 3 Computer Frequently Equipment（计算机与常用设备） 47
Lesson 9 Pentium？4 47
New Words Phrases 48
Exercises 48
Reference Translation 50
Reading Material 50
Reference Translation 51
Lesson 10 Digital Camera 52
New Words Phrases 53
Specialized Terms 53
Notes 53
Exercises 54
Reference Translation 55
Reading Material 56
Reference Translation 57
Unit 4 Web Seller（网络营销） 59
Lesson 11 Electronic Market Strategy 59
New Words Phrases 59
Specialized Terms 60
Notes 60
Exercises 60
Reference Translation 61
Reading Material 61
Reference Translation 62
Lesson 12 Selling the Right Products Online 63
New Words Phrases 63
Specialized Terms 64
Notes 64
Exercises 64
Reference Translation 65
Reading Material 65
Reference Translation 66
Lesson 13 Online Advertising 67
New Words Phrases 67
Notes 68
Exercises 68
Reference Translation 69
Reading Material 69
Reference Translation 70
Unit 5 Web Payment（网上支付） 71
Lesson 14 Digital Wallets 71
New Words Phrases 72
Specialized Terms 72
Notes 72
Exercises 73
Reference Translation 74
Reading Material 74
Reference Translation 75
Lesson 15 Data Message and EDI 76
New Words Phrases 76
Specialized Terms 77
Notes 77
Exercises 77
Reference Translation 78
Reading Material 78
Reference Translation 79
Unit 6 Allotment Deliver（物流配送） 81
Lesson 16 Transportation Management of FedEx 81
New Words Phrases 81
Specialized Terms 82
Notes 82
Exercises 82
Reterence Translation 83
Lesson 17 Supply Chain Solutions of UPS 84
New Words Phrases 84
Specialized Terms 85
Notes 85
Exercises 85
Reference Translation 86
Unit 7 Business Management（现代企业管理） 87
Lesson 18 Customer Relationship Management 87
New Words Phrases 88
Specialized Terms 88
Notes 88
Exercises 89
Reference Translation 89
Reading Material 90
Reference Translation 90
Lesson 19 Financial Analysis 91
New Words Phrases 91
Specialized Terms 92
Notes 92
Exercises 92
Reference Translation 93
Reading Material 93
Reference Translation 94
Lesson 20 Virtual Enterprise 95
New Words Phrases 95
Specialized Terms 95
Notes 95
Exercises 96
Reference Translation 96
Reading Material 97
Reference Translation 97
Unit 8 Laws and Regulations（法律法规） 99
Lesson 21 Introduction to the Model Law on Electronic Commerce 99
New Words Phrases 99
Specialized Terms 100
Notes 100
Exercises 100
Reference Translation 101
Reading Material 101
Reference Translation 101
Lesson 22 UNCITRAL Model Law on Electronic Commerce 103
New Words Phrases 104
Specialized Terms 104
Notes 104
Exercises 105
Reference Translation 106
Reading Material 107
Notes 107
Reference Translation 107
Lesson 23 A Review of the Distance Selling Regulation 2000 （Ⅰ） 108
New Words Phrases 109
Specialized Terms 109
Notes 109
Exercises 109
Reference Translation 110
Reading Material 111
Notes 111
Reference Translation 111
词汇表 113
参考文献及站点 125