《营销战略 英文本》PDF下载

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  • 作  者:罗伯特·J.多兰(Robert J.Dolan)等编写
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2002
  • ISBN:7300041620
  • 页数:125 页
图书介绍:

Note on Marketing Strategy 1

Note on Low-Tech Marketing Math 21

Product Policy Decisions 33

Going to Market 41

Designing Channels of Distribution 53

Integrated Marketing Communications 67

Pricing : A Value-Based Approach 83

Pricing and Market Making on the Internet 95

Preventing the Premature Death of Relationship Marketing 117