Unit One:Basic Economic Concepts 1
Lesson 1.What is Economics About? 1
Part One:International Economics 1
Lesson 2.Economics as a Language 5
Lesson 3.Consumer Choice and the Law of Demand 10
Lesson 4.Markets 16
Lesson 5.Shifts in Demand 19
Unit Two:Money and Banking 23
Lesson 6.Creation of Money 23
Lesson 7.The Function of Money and the Existence of Inflation 27
Lesson 8.Gresham‘s Law and the Attributes of a“Good”Currency 30
Lesson 9.A Central Bank Control the Quantity of Money 34
Lesson 10.The Functions of the Bank of England 38
Lesson 11.The“Purchasing Power Parity”Theory of Foreign Exchange 43
Unit Three:International Finance 43
Lesson 12.The Organization and Functions of the Stock Exchange 47
Lesson 13.Demand and Cost Inflation 51
Lesson 14.Black Market for Foreign Exchange 55
Lesson 15.Exchange Rates and External“Imbalances” 59
Unit Four:International Trade 63
Lesson 16.The Basis for Trade 63
Lesson 17.Trade Tips and Comparative Advantage 67
Lesson 18.Why Is There T?ade Between Nations? 72
Lesson 19.Quotas and Tariffs 77
Lesson 20.The Measures Available to the Government to Limit Imports 83
Unit Five:Operations Management 87
Lesson 21.History of Operations Management 87
Lesson 22.Technology and the Manager 92
Lesson 23.The IBM Story of Good Work-force Management 95
Lesson 24.Scientific Management 99
Lesson 25.Time Management 107
Part Two:25 Outstanding Economists 112
Reading 1.Adam Smith(1723—1790) 112
Reading 2.Jeremy Bentham(1748—1832) 115
Reading 3.Thomas Robert Malthus(1766—1834) 118
Reading 4.Jean Baptiste Say(1767—1832) 121
Reading 5.David Ricardo(1772—1823) 124
Reading 6.Antoine Augustin Cournot(1801—1877) 127
Reading 7.John Stuart Mill(1806—1873) 130
Reading 8.Karl Marx(1818—1883) 133
Reading 9.William Stanley Jevons(1835—1882) 136
Reading 10.Henry George(1839—1897) 139
Reading 11.Alfred Marshall(1842—1924) 142
Reading 12.John Bates Clark(1847—1938) 145
Reading 13.Knut Wicksell(1851—1926) 148
Reading 14.Thorstein B.Veblen(1857—1929) 151
Reading 15.Wesley C.Mitchell(1874—1948) 154
Reading 16.Arthur Cecil Pigou(1877—1959) 157
Reading 17.John Maynard Keynes(1883—1946) 160
Reading 18.Joseph Alois Schumpeter(1883—1950) 163
Reading 19.Oskar Morgenstern(1902—1977) 166
Reading 20.John Kenneth Galbraith(1908—) 169
Reading 21.Milton Friedman(1912—) 173
Reading 22.A.W.Phillips(1914—1975) 176
Reading 23.Paul Anthony Samuelson(1915—) 179
Reading 24.James Tobin(1918—) 182
Reading 25.James Buchanan (1919—) 185
总词汇表 188